4 Wins #274: Your Marketing Starts the Fight Starts Before a Word Is Spoken (Offer Gap Pt 5)
About this episode
This episode discusses how marketing can mislead prospects and emphasizes the importance of communication before words are spoken.
Most expert service providers are already "talking" to prospects through marketing that signals the wrong outcome. This week in 4 Wins Issue 274 (unfamiliar win order): ponder familiarity and wonder, Part 5 of "Why Nobody's Buying What You're Best At" uses the marriage-fight metaphor and a retreat-center flip to show filtered interest, series recap, and reply Translation for July spots. Personal: Mom vs online gaming. Try: Atticus for talking to books with citations. Every Friday I pack 4 wins into under 20 minutes: a tool to try, a client question answered, something to think on, and a personal story. This is Issue 274 of the 4 Wins newsletter, now on YouTube. IN THIS ISSUE WIN 3 — Familiarity Kills Wonder Bible Project line on a morning walk. Where has familiarity dulled spouse, business, weekend, or newsletter layout? WIN 2 — Speak Before You Talk (Offer Gap Pt 5) Marriage signals before words. Retreat center: rooms vs group transformation. Series recap. Reply Translation for 2 July spots. WIN 4 — Die. DIE! Wife vs 20-year-old gamer. "Okay lemme finish me game." Atari 2600 vs team queue. WIN 1 — Atticus Private beta reading platform. Talk to licensed books with real citations…
More episodes of The Brand ED Podcast
- 4 Wins #273: Your Proximity Blind Spot (The Artist Can't Write the Placard)
- 4 Wins #263 — You're Too Good to Market Yourself
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