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Recent episodes
4 Wins #273: Your Proximity Blind Spot (The Artist Can't Write the Placard)
Jun 19, 2026
9m 56s
4 Wins #272: Your buyer doesn't want color theory
Jun 12, 2026
9m 47s
4 Wins #271: You Redesigned the Site. They Compared You on Price Anyway.
Jun 8, 2026
14m 22s
4 Wins #263 — You're Too Good to Market Yourself
Apr 10, 2026
11m 46s
4 Wins, Issue 262
Apr 3, 2026
6m 27s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/19/26 | 4 Wins #273: Your Proximity Blind Spot (The Artist Can't Write the Placard) | Most experts can spot the gap in everyone else's offer. Their own still reads obvious to them and opaque to strangers. This week in 4 Wins Issue 273: Monologue adapts your dictation tone for Slack vs email. Part 4 of "Why Nobody's Buying What You're Best At" uses the museum chain (curator, interpretation, marketing) and the presenter bio test to show why proximity blocks self-translation. Win 3: outcomes don't always match effort. Win 4: Mom, the walker, and returning the crawl-to-walk favor.Every Friday I pack 4 wins into under 20 minutes: a tool to try, a client question answered, something to think on, and a personal story. This is Issue 273 of the 4 Wins newsletter, now on YouTube.IN THIS ISSUEWIN 1 — Monologue: Context-Aware DictationMonologue adapts tone for Slack vs your email client, formats lists, and syncs with a companion iPhone app for meetings or on-the-go dictation.→ Monologue: https://www.monologue.to/?ref=robbyf_com-issue_273WIN 2 — Last Person Who Can Write That Sentence (Offer Gap Pt 4)The presenter didn't write the intro. The artist doesn't write the placard. Even the museum curator is too close. Proximity to expertise blocks self-translation. Soft look at LUCID Sprint outcome-sentence work.WIN 3 — Effort vs OutcomeHard work as character, not a guarantee the market produces equivalent outcomes.WIN 4 — Mom, the Walker, and the Knee ScooterA riddle, a fall, thick carpet, and returning the favor decades after she taught you to walk.LINKSSubscribe: https://robbyfowler.substack.comMonologue: https://www.monologue.to/?ref=robbyf_com-issue_273Work with Robby: https://robbyf.comIssue 272 (Pt 3): https://robbyfowler.substack.com/p/4-wins-272-shut-up-about-the-artThis issue: https://robbyfowler.substack.com/p/4-wins-273-youre-the-last-personIF YOU OWN A SERVICE BUSINESS OR SPECIALTY PRACTICE:If you can't say what you do in one plain sentence a stranger understands, every tactic downstream runs without a foundation.→ https://robbyf.com1. CHAPTERS0:00 Welcome — 4 Wins Issue 2730:15 Win 1 — Monologue context-aware dictation3:03 Win 2 — Last person who can write that sentence (Pt 4)6:20 Win 3 — Effort vs outcome6:49 Win 4 — Mom walker story9:09 Outro#BrandStrategy #ServiceBusiness #MarketingStrategy (00:00) - 4 Wins, Issue 273 (00:15) - Win #1: Something to try (03:03) - Win #2: Something a client recently asked (06:20) - Win #3: Something to think about (06:49) - Win #4: Something personal (09:12) - Work with Robby | 9m 56s | ||||||
| 6/12/26 | 4 Wins #272: Your buyer doesn't want color theory✨ | team focusmarketing strategy+3 | — | NomoYouTube+2 | — | Nomomarketing+5 | — | 9m 47s | |
| 6/8/26 | 4 Wins #271: You Redesigned the Site. They Compared You on Price Anyway.✨ | website redesignpricing strategy+3 | — | SillBluesky+1 | — | service providersmarketing upgrades+3 | — | 14m 22s | |
| 4/10/26 |  4 Wins #263 — You're Too Good to Market Yourself | You're probably too good at what you do to market yourself well. In this week's 4 Wins: a free printable calendar tool, why more marketing makes things worse, rules vs. wisdom, and the COO-style AI agent I'm building for my own consulting business.——Every Friday I pack 4 wins into under 4 minutes — a tool to try, a client question answered, something to think on, and a personal story that connects to your business. This is Issue #263 and the first-ever issue recorded for YouTube (after 262 previous email-only issues).IN THIS ISSUE:🏆 WIN #1 — A Free Printable Annual Calendar (NeatoCal)Miss the days of a simple, printable year-at-a-glance calendar? NeatoCal is a free tool hosted on GitHub that lets you print a fully customizable single-page annual calendar — no account, no subscription, no hassle. Check out the YouTube issue where I walk you through a live demo so you can use it even if you've never heard of GitHub.→ Try NeatoCal: https://github.com/abetusk/neatocal?ref=robbyf_com-issue_263🏆 WIN #2 — Why More Marketing Actually Makes Things WorseThis is Part 4 of an ongoing series. The harder truth? The better you are at what you do, the worse you are at marketing yourself. I call it the Knows-Nose Problem — you know too much and your nose is too close to your own work. I share two embarrassing (and real) quotes from my own client call transcripts to prove it.🏆 WIN #3 — Rules vs. WisdomRules only get you so far. What running a business actually requires is wisdom — the hard-earned, often-lost art of discerning good from bad in complicated situations.🏆 WIN #4 — Building a COO-Style AI Agent for My BusinessI'm an idea factory. And idea factories create pollution. So I've started building a COO-style AI agent to cut through the noise — one that confronts my weaknesses, calls me out, and helps me navigate the flood of ideas scattered across notes, transcripts, and memory.LINKS MENTIONED:🎬 Subscribe to the 4 Wins YouTube (free): https://youtu.be/RdkORxn2-cM📧 Subscribe to the 4 Wins newsletter (free): https://robbyfowler.substack.com📅 NeatoCal (free printable calendar): https://github.com/abetusk/neatocal?ref=robbyf_com-issue_263🔗 Parts 1–3 of the "Why More Marketing Makes Things Worse" series: https://robbyfowler.substack.com💬 Book a chat with Robby: https://robbyf.comIF YOU OWN A SERVICE BUSINESS OR SPECIALTY MEDICAL PRACTICE:If you're spending more time managing your own operations than actually serving clients, let's talk. In one conversation we can identify your roadblocks and figure out whether the right AI setup could fix it.👉 https://robbyf.comconsulting business, solopreneur, marketing strategy, AI for business, COO AI agent, printable annual calendar, NeatoCal, core message, content marketing, small business tips, consulting marketing, wisdom vs rules, weekly newsletter, YouTube newsletter, 4 wins (00:00) - 4 Wins, Issue 263 (00:05) - Welcome to 4 Wins (00:26) - Win #1: Print a Free Annual Calendar (NeatoCal) (01:47) - Win #2: Why More Marketing Makes Things Worse (04:33) - The Knows-Nose Problem (Why Experts Struggle to Market Themselves) (07:08) - Win #3: Rules vs. Wisdom (07:47) - Win #4: Building a COO-Style AI Agent for My Business | 11m 46s | ||||||
| 4/3/26 | 4 Wins, Issue 262✨ | marketing outcomesonline privacy+4 | — | Chrome-compatible, ad-blocking, tracker-stopping browserYouTube | — | marketingsolopreneurs+4 | — | 6m 27s | |
| 3/27/26 | 4 Wins: Issue 261✨ | location-based remindersmarketing burnout+4 | — | PinlySubstack+1 | — | remindersmarketing+5 | — | 9m 11s | |
| 10/24/25 | 2025-10-24-issue239✨ | connectionlead magnets+3 | — | SubstackRobbyFowler.substack.com+1 | — | solopreneursentrepreneurs+5 | — | 5m 22s | |
| 10/17/25 | 4 Wins, Issue 238: How To Enjoy a Marketing ‘Winning Streak’✨ | marketingevent logistics+3 | — | — | — | marketingwinning streak+3 | — | 5m 51s | |
| 10/10/25 | The 4 Wins, Issue 237: Something for solopreneurs to try, apply, ponder, and relate to✨ | solopreneursmarketing strategies+3 | — | Substack | — | solopreneursmarketing+3 | — | 7m 35s | |
| 3/15/24 | 112: The Brand ED Bullet: Quick Wins for Consultants and Coaches—Issue 43✨ | brandingbusiness insight+4 | — | TextExpander AppHeadstart Sprint (Accelerate Your Growth) | — | brandingconsultants+5 | — | 4m 32s | |
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| 2/16/24 | 111: The Brand ED Bullet, Issue 42✨ | email list growthbranding+3 | — | — | — | email newslettersbusiness website+3 | — | 4m 45s | |
| 2/2/24 | 110: The Brand ED Bullet, Issue 41✨ | weekend boostbrand positioning+3 | — | JustWatchVIP Day | — | streaming choicesclient attraction+3 | — | 4m 02s | |
| 1/26/24 | 109: The Brand ED Bullet, Issue 40✨ | lead generationsolopreneur advice+3 | — | BiginZohoCRM+2 | — | lead handlingsales processes+3 | — | 5m 42s | |
| 1/19/24 | 108: The Brand ED Bullet, Issue 39✨ | personal brandinglead generation+3 | — | Adobe | — | personal brandlead generation techniques+3 | — | 5m 05s | |
| 1/12/24 | 107: The Brand ED Bullet, Issue 38 | In Issue 37 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches.What You’ll Discover:Something to Try: Bullets to Emails Discover a game-changing method to transform your bullet-point ideas into professionally written emails. I'll share a gem that’s making waves in AI-assisted writing—so you can spend less time in your inbox and more on what you do best.Client Question: Perfecting Your OfferJoin me as I disclose a critical mindset shift that ensures your offer hits the mark with your audience. It's not about the nitty-gritty details; learn what truly matters when presenting your offer to the world.Something to Consider: My Personal MantraHear one of my personal mantras to inspire how you prioritize things in your business and life. This could dramatically streamline how you operate.Something Personal: My New Year's IntentionsI'm taking a moment to discuss my plans for deeper engagement in the coming year, focusing on being more present where it counts without getting overwhelmed by the noise.Get ready for a wealth of actionable tips and heartfelt insights—you won't want to miss this episode.Resources from This Episode:Flowright »Sales (outreach, demo proposal, self-introduction) »Marketing (testimonial requests, meeting scheduler, and more) »Connect on LinkedIn »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:00) - Win #2: Something a client recently asked (02:17) - Win #3: Something to think about (03:29) - Win #4: Something personal... (04:48) - Closing | 5m 28s | ||||||
| 1/5/24 | 106: The Brand ED Bullet, Issue 37 | In Issue 37 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches.What You’ll Discover:Something to Try: Go beyond a boring spreadsheet. Discover a tool that blends spreadsheet ease with database power, tailored for the solopreneur's needs. Imagine transforming your data management without breaking the bank or the sweat.Client Question: How do you communicate a new offer to your audience? Get a simple, laser-focused method that will crystallize your offer details, ensuring you can present it to clients with unbeatable clarity and confidence. Something to Consider: Learn a critical question to ask to help you reflect on the value and impact of your business so you don’t look back with regret. Something Personal—Power or Empowerment? How do you keep all of life, and the parts of your life you value most, in front of you as you build your solopreneur business? Warning: you might be compelled to redefine success and personal milestones if you listen to this.Resources from This Episode:Grist »Custom Product/Service Builder Template »Time Tracking Template »Print Mailing Labels Template »More Grist Templates »Airtable »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:41) - Win #2: Something a client recently asked (03:11) - Win #3: Something to think about (04:07) - Win #4: Something personal... (04:43) - Closing | 5m 23s | ||||||
| 12/29/23 | 105: The Brand ED Bullet, Issue 36 | In Issue 36 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches.What You’ll Discover:Something to Try: Ever wondered how to find similar podcasts or potential shows for guest interviews? Explore a unique podcast discovery tool which displays results as informative 3D graphs. Trust us, this tool is worth the click!Client Question: Should you choose your website's platform or define its function first? Delve deeper into this common dilemma faced by website developers and a unique formula to resolve it. Something to Consider: What is your aim for business growth – power or popularity? Uncover a profound question that could be your guide to strategic planning and growth. Something Personal—Power or Empowerment? Hear a personal insight on how a consultant's role should be oriented—geared more towards empowering clients than gaining personal power.Resources from This Episode:Rephonic »Quick Screenshot of Rephonic Results 3D Graph »Rephonic’s results for 3 of my favorite podcasts…Heavyweight »Revisionist History »The Rise and Fall of Mars Hill »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:05) - Win #2: Something a client recently asked (02:21) - Win #3: Something to think about (02:58) - Win #4: Something personal... (04:09) - Closing | 4m 48s | ||||||
| 12/15/23 | 104: The Brand ED Bullet, Issue 35 | Episode Summary:In Issue 35 of "The Brand ED Bullet," we're delivering four quick wins to kickstart your weekend with a branding and business boost. This episode is packed with practical advice and thought-provoking insights for consultants, coaches, course creators, and solopreneurs.What You’ll Discover:Try This: Dropbox's Hidden FeaturesDiscover some lesser-known yet powerful features of Dropbox, such as Dropbox Transfer, File Request, Dropbox Backup, Smart Sync, and more. Learn how these features can streamline your workflow and secure your data.Client Question: Direction or Destination ProblemA member of my business coaching group asked a pivotal question: "How do I know if I'm headed in the right direction?" I explore the difference between a direction problem (right steps, wrong order) and a destination problem (right steps, wrong motives). Reflect on what challenge your business might be facing.Thought-Provoking Idea: The Risk of SuccessConsider the potential impact of success on your business and yourself. I shared a journal entry that resonated with me: "It's too easy to fail while succeeding and lose while winning." Think about how success could change you or your business.Personal Insight: Curiosity Over AdviceAs a consultant, I'm learning to ask more questions before offering advice. This approach helps in identifying the right problems and guiding clients to make their best decisions. How do you maintain curiosity and refrain from giving premature advice in your consulting or coaching sessions?Resources from This Episode:Dropbox »Dropbox Transfer »My Branded Dropbox Transfer Example »Dropbox File Request »Dropbox Backup »Dropbox Smart Sync »FREE TRAININGGet signed up for FREE Training coming soon »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:53) - Win #2: Something a client recently asked (02:53) - Win #3: Something to think about (03:29) - Win #4: Something personal... (04:24) - Closing | 5m 03s | ||||||
| 12/8/23 | 103: The Brand ED Bullet, Issue 34 | Brand Ed Bullet: Fast Friday Wins for Personal Brand SuccessIn this episode of the Brand ED Bullet, listeners are offered four 'Friday wins' to boost their personal brand or solopreneurial endeavours. Win 1 advocates for the use of Card.co for quick landing page designs. Win 2 discusses the importance of differentiating between outcomes and impacts on one's life when setting business goals, with Win 3 questioning the perception of exponential growth being universally desirable. Finally, Win 4 reveals the podcaster's shift from social media engagement to prioritizing email subscriber engagement. The episode emphasizes the importance of not only growing a business but also ensuring it positively impacts the individual's life.0:00 103: The Brand ED Bullet, Issue 3400:07 Win #1: Something to Try01:06 Win #2: Something a client recently asked02:18 Win #3: Something to think about03:09 Win #4: Something personal...04:12 ClosingRESOURCES FROM THIS EPISODECarrd.co » Webinar signup example »Masterclass signup example »Instagram mobile profile page » (like Linktr.ee)Longform sales page »Lead magnet signup page »FREE TRAININGGet signed up for FREE Training coming soon »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:06) - Win #2: Something a client recently asked (03:09) - Win #4: Something personal... (04:12) - Closing | 4m 51s | ||||||
| 9/1/23 | 102: The Brand ED Bullet, Issue 33 | 4 Freaky Fast Friday Wins in 5 mins or less!Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.Take a listen. Then share it with someone you love 😀.Curious how to attract your ideal clients and turn them into fans? In this episode of "The Brand ED Bullet," you'll discover four quick strategies to spark your thinking:WIN #1: TRY - Enjoy an unexpected nostalgia technique to take your mind off work for a moment. WIN #2: ASK - Hear how a client turned a ho-hum story into a compelling one for use in her presentation.WIN #3: THINK - The difference between marketing and branding will be explained. Which are you best at and why? Check the show notes for a resource. WIN #4: PERSONAL - An unusual pricing approach will be introduced. How do you balance new vs. loyal customers' needs without "getting the shaft?"RESOURCES FROM THIS EPISODEMy90sTv »The Marketing vs Branding Comparison Chart »Get your FREE copy of the Marketing vs Branding chart from this episode. Print it out and keep it handy so can build better marketing and a stronger brand.FREE TRAININGGet signed up for FREE Training coming soon »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:16) - Win #2: Something a client recently asked (03:27) - Win #4: Something personal... (04:44) - Closing | 5m 22s | ||||||
| 7/17/23 | 101: Rekindling Your Content Marketing Drive: It's Time for a Reboot! (6 Content Marketing Challenges, pt 4) | Part 4 of a 6-part series on "The 6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"Rekindling Your Content Marketing Drive: It's Time for a Reboot!Problem: Has your content marketing been running you down? Do you feel dissatisfied with its quality and the results it is yielding? Are you grappling with inconsistency in your content management efforts?Series Highlights:In the previous episode, we delved into the "Chart the Course Challenge", providing solutions to streamline your content marketing strategy.In this episode, we'll discuss:The primary hurdles you are likely facing in content planning and marketing as well as an acknowledgement of the discontent around a lack of desired results.The three critical elements needed in content marketing: a simple, implementable plan, a desirable goal, and accountability.Understanding that it's not about content creation for content's sake, but rather strategic and meaningful creation tied to your targets.Consider the large-scale outcome: if your content marketing is successful, decipher what big audacious goal it could help you reach in two years.Next Episode Preview: Prepare for part 5 of this series. We'll be focusing on reorienting your approach to content marketing, incorporating not only the vision, but also the 'whys' and 'hows' of the journey!SHARE THIS EPISODE:Looking to ignite your peer's content marketing strategy? Share this episode with them right away.RATE & REVIEW:Aiming to impact more listeners? Visit Apple Podcast and share your rating and review.Rate & Review »LET'S CONNECT:Web: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robbyfowlerFacebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them (00:10) - Introduction & Series Recap (00:38) - Recap Challenge 1 (02:13) - Recap Challenge 2 (02:57) - Recap Challenge 3 (03:20) - Content Planning Challenge #4 (03:51) - Channel Challenge Question 1 (06:28) - Channel Challenge Question 2 (09:28) - Your Action Step (10:09) - Recap (10:19) - Preview Next Episode (10:44) - Closing | 10m 57s | ||||||
| 6/24/23 | 100: How to Come Up With Content: 6 Key Content Marketing Challenges and How to Overcome Them, pt 3 | Series: Part 3 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"Challenge #3: Coming Up with Content ChallengeProblem: Many solopreneurs, consultants, and coaches struggle when trying to decide what content to create to produce for their content marketing. They start feeling overwhelmed, get stuck, and never see results for their business.In this episode, you will discover:Why a strategic content approach keeps you on track and ensures a steady stream of content.How to start with your business and marketing goals to dictate the type of content you create. Why your target personas are the key to knowing what content you should focus on.How to create an efficient content system to build momentum.Tips for where to easily find what kind of content you should create.Next Episode Preview:Join us for part 4 of this series if you’ve ever felt held back from creating content because you don’t consider yourself a writer.RESOURCES FROM THIS EPISODE:Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt BibleSHARE THIS EPISODE:Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.RATE & REVIEW:Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.Rate & Review »LET’S CONNECT:Web: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them (00:12) - Introduction (01:34) - The Challenge: How to Come Up with Content for your Content Marketing (01:53) - Why You Struggle to Come Up with Content (04:42) - 3 Tips to Identify Your Ideal Content (06:12) - Tip #1 (07:00) - Tip #2 (07:44) - Tip #3 (10:06) - Here Are Your Action Steps for This Episode (11:05) - Examples of Content Pillars (14:00) - Recap (14:57) - Preview Next Episode (15:14) - Closing | 15m 23s | ||||||
| 5/5/23 | 099: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them, pt 2 | Series: Part 2 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"Challenge #2: Chart the Course ChallengeProblem: Why do you waste time, flounder, and suffocate under the weight of planning your content marketing? How come you go in fits and spurts when it comes to your content marketing?Series Highlights:In the first episode of this series, we discussed the problem of lacking a simple plan, a sexy goal, and someone who cares.In this episode, you will discover:How breaking down your content planning by quarter can unlock your confusion over what to cover.Why it's important to determine which of the 2 types of quarters your business is about to enter and the implications this has on your content planning.How to effectively plan your content strategy around each of the 2 types of quarters your business is entering?How can you use a three-part attack to create effective content for a big upcoming quarter?Why and how to focus on establishing your expertise and thought leadership for better results for your business.Next Episode Preview:Join us for part 3 of this series, where we'll dive deeper into the world of content planning and reveal the next steps to take once you've identified your course direction.RESOURCES FROM THIS EPISODE:Sunday Lawn Care example »Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt BibleSHARE THIS EPISODE:Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.RATE & REVIEW:Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.Rate & Review »LET’S CONNECT:Web: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler | 12m 12s | ||||||
| 4/14/23 | 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them | Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them - Part 1In this episode of The Brand ED Podcast, I help you kickstart your content marketing journey by discussing the common issues faced by personal brands and the steps to tackle them.In this Part 1 of the series, I pose some thought-provoking questions to gauge how you feel about your content marketing efforts and introduce the true/false quiz related to content marketing resources.Key Takeaways:Assess your current content marketing efforts and feelings about them.Understand that there are plenty of content marketing resources available, but the key to success lies in having a simple, doable plan that's connected to an attractive goal, and someone to hold you accountable.Questions to Ponder:How do you feel about your content marketing results in the past six months?If your content marketing was a success, what big audacious goal could it help you reach in 2 years?Join me in the next episode of this series to explore the first content planning challenge.Resources from this episode:HubSpotCoScheduleHootsuiteBufferChatGPTBoost Your Marketing with AIAre you looking to level up your content marketing efforts? Don't miss out on the "AI Marketing Crash Course & ChatGPT Prompt Bible" bundle co-authored by Mike Kim and me. By investing in this bundle, you will:Unlock the power of AI in your marketing strategySave time and effort creating high-impact contentGet access to a comprehensive list of ChatGPT prompts to fuel your content creationTake advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt BibleSHARE THIS EPISODE: Know someone building their Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.RATE & REVIEW: Help get this podcast into more ears. Head to Apple Podcasts and leave a rating and review.Rate & Review »LET’S CONNECT:Web: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler | 5m 59s | ||||||
| 3/24/23 | 097: The Brand ED Bullet, Issue 32 | 4 Freaky Fast Friday Wins in 5 mins or less!Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.Take a listen. Then share it with someone you love 😀.RESOURCES FROM THIS EPISODEThe Juice »24 Sales Email Templates »The Definitive Product Launch Checklist »The Radical Empathy Brand Framework© (R.E.Brand©) Walkthrough »FREE TRAININGGet signed up for FREE Training coming soon »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> | 5m 41s | ||||||
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