About this episode

This episode discusses strategies and insights for preparing for Prime Day 2026, including new features and data analysis.

Visit ⁠Incrementumdigital.com⁠ to work with us to scale your brand on Amazon, Walmart or Tik Tok! Follow Liran on linkedin . Follow Mansour on Linkedin . 0:00 Intro: Prime Day 2026 readiness 0:54 Discovery goes agentic: Rufus becomes Alexa 1:45 The new "auto buy" feature explained 2:50 Auto buy: blessing or curse for brands? 4:16 Different shopper types and how they buy 7:04 Prime Day is 4 days again this year 7:22 2025 Prime Day industry data 9:04 Our client data: traffic vs. revenue by day 11:44 The hidden story: sessions, attribution & "fake" organic 15:09 KPIs during Prime Day: ACOS, TACOS, CVR 16:31 Post-event recovery takes about 7 days 17:46 Cost per click: why we don't raise bids 21:32 Setting your Prime Day goals 22:45 Best Deals vs. Prime discounts (hybrid approach) 24:09 Budget recommendations day by day 25:52 Post-Prime Day: pull this data from bid optimization 26:44 Store & deals page prep 27:42 Sponsored Brands & collection ads 28:39 Sponsored Display / DSP retargeting 29:06 Sponsored prompts on Alexa: test for incrementality 32:46 Wrap-up & where to get the data

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