The Brand Podcast

Visit ⁠Incrementumdigital.com⁠ to work with us to scale your brand on Amazon, Walmart or Tik Tok!Follow Liran on linkedin. Follow Mansour on Linkedin. 0:00 Intro: Prime Day 2026 readiness0:54 Discovery goes agentic: Rufus becomes Alexa1:45 The new "auto buy" feature explained2:50 Auto buy: blessing or curse for brands?4:16 Different shopper types and how they buy7:04 Prime Day is 4 days again this year7:22 2025 Prime Day industry data9:04 Our client data: traffic vs. revenue by day11:44 The hidden story: sessions, attribution & "fake" organic15:09 KPIs during Prime Day: ACOS, TACOS, CVR16:31 Post-event recovery takes about 7 days17:46 Cost per click: why we don't raise bids21:32 Setting your Prime Day goals22:45 Best Deals vs. Prime discounts (hybrid approach)24:09 Budget recommendations day by day25:52 Post-Prime Day: pull this data from bid optimization26:44 Store & deals page prep27:42 Sponsored Brands & collection ads28:39 Sponsored Display / DSP retargeting29:06 Sponsored prompts on Alexa: test for incrementality32:46 Wrap-up & where to get the data

In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures. Want to see the podcast on video? Head to the ⁠⁠Incrementum Digital YouTube Channel and subscribe ⁠⁠ Links: Scale on Amazon and Retail Media: ⁠⁠Incrementumdigital.com⁠⁠ ⁠⁠Follow Liran on Linkedin

Season 2 Episode 1 Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/ Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

This was a live on linkedin and facebook - to see those visuals click here This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/