'I Am Enough': Iskra Lawrence on Breaking the Industry, Building Saltair, and Choosing Presence Over Performance
About this episode
Iskra Lawrence shares her journey of building the body care brand Saltair while navigating the challenges of motherhood and the modeling industry.
Iskra Lawrence built one of the fastest-growing body care brands in America, Saltair , without paying herself a salary. That's not the beginning of the story. It's barely the middle. This episode traces one of the most honest founder journeys in beauty: a girl from Kidderminster UK told that she was too curvy for straight-size modeling and too small for plus-size. A model who cold-called brands directly, walked into a New York agency at 22 with a pitch deck, and made a veteran agent cry — because no model had ever done that before. A woman who challenged the retouching culture at Aerie, built one of the earliest honest communities on Instagram, and then found herself in COVID isolation with a newborn, not showering, barely holding on. SaltAir was born out of the pain she lived, and the hope she needed for herself, and millions of other women. Alexis and Iskra go deep on what it actually costs to build something real while mothering two young children — the guilt of clocking off at 2:30 to do school pickup, why Iskra reinvests every dollar back into the brand, how postpartum broke her open and gave her a company, and what empathy looks like as a breadwinner in a marriage where…
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