The Biggest Real Estate Opportunities Right Now

The Biggest Real Estate Opportunities Right Now

September 8, 2026 · 49 min · Season 3 · Episode 25

About this episode

Brian Buffini discusses the current state of the real estate market and the demographic shifts creating new opportunities.

Click here to watch on YouTube The housing market you’re waiting for isn’t coming back. For years, buyers, sellers and real estate professionals have been waiting for housing to return to “normal.” Brian Buffini says that’s the wrong way to look at what’s happening. In this episode of The Brian Buffini Show, Brian explains why the real estate market is still digesting the extraordinary conditions created during COVID—and why that process could continue for years. He breaks down the major demographic shifts reshaping housing, including the enormous influence of baby boomers, the rising age of first-time buyers, the growth of multigenerational households and the increasing importance of the Gen X “sandwich generation.” Brian also explains why he doesn’t expect either a massive housing crash or another COVID-style boom, what improving affordability could actually look like, and how real estate professionals can gain market share by adapting to the market that exists today instead of waiting for the old one to return. YOU WILL LEARN: • Why the real estate market is not returning to pre-COVID conditions. • How demographic shifts are creating new opportunities for buyers, sellers and…

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