How to Apply Consumer Marketing Empathy to Transform B2B Relationship Building
About this episode
Megan Bell discusses building an engaged community through organic growth and empathetic marketing strategies.
In this episode of The brndBrief Podcast, newest guest Megan Bell, Creator & Host of InsHER Podcast, discusses how she built an engaged community around her podcast through organic social media growth, personal branding, and authentic storytelling rather than paid advertising or corporate positioning. Megan also explains how her background in sensitive consumer markets like natural foods and fertility wellness shaped her empathetic approach to B2B insurance marketing. Key points include: 📌 Megan maintains her podcast presence through her personal LinkedIn rather than creating a company page, finding that personal accounts generate higher engagement and allow for more authentic connections with her audience. 📌 Her background in consumer goods and natural products, particularly in sensitive areas like fertility wellness and food allergies, provided valuable empathy and humanization skills that differentiate her B2B insurance marketing approach. 📌 Committing to weekly episodes from the start created accountability and audience expectations, while collaborating with industry partners on topics like ageism and neurodiversity expanded reach and provided diverse perspectives. 📌…
People in this episode
Host: The brndBrief Podcast
Guest: Megan Bell
Mentioned in this episode
Organizations: InsHER Podcast
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