How to Balance Data and Heart in Nonprofit Marketing + Fundraising
About this episode
Rose Crichton-White discusses balancing data and emotional connection in nonprofit marketing and fundraising.
In this episode of The brndBrief Podcast, Rose Crichton-White joins us to discuss her work as Director of Marketing, Development and Special Events at Brooklyn Conservatory of Music. The 127-year-old nonprofit community music school serves over 80 sites across NYC, offering both paid music classes and free resources to underserved communities. Rose oversees the external affairs that keep this organization connected to its diverse audience, from young children learning violin to seniors returning to piano. The conversation covers how storytelling drives fundraising success, strategies for authentic engagement across age groups, and the organization's measured approach to adopting AI tools for workflow improvement. Key points include: 📌 Brooklyn Conservatory uses its 125-year history and community impact stories to show donors they're more than just a music school - they provide free and low-cost resources to schools and community organizations using revenue from paid classes. 📌 Success comes from listening to community keywords, observing local trends, and using data to inform messaging while staying true to core mission and avoiding platforms where your audience isn't active…
People in this episode
Guest: Rose Crichton-White
Mentioned in this episode
Organizations: Brooklyn Conservatory of Music
Places: NYC
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