About this episode

The episode explores how Sam Ross and Michael McIlroy transformed the legendary Milk & Honey into Attaboy while maintaining its essence.

How do you inherit a room as legendary as Milk & Honey—and still make it unmistakably yours? On this episode of The Buildout, Adam sits down with Sam Ross and Michael McIlroy to unpack the pivotal moment when they persuaded Sasha Petraske to let them hold onto the space as he prepared to move on. They talk through the philosophy behind Attaboy—what it carried forward, what it deliberately changed, and how it became its own institution. Plus: expanding into new markets, and why the “magic of the room” might be the most important ingredient in building a bar people can’t stop coming back to. Follow us: https://www.instagram.com/buildoutpodcast Attaboy: https://www.instagram.com/attaboy134 Sam Ross: https://www.instagram.com/samueljoelross Michael McIlroy: https://www.instagram.com/attaboy_mcilroy VinePair: https://www.instagram.com/vinepair Hosted by VinePair Co-Founder: https://www.instagram.com/adamteeter Produced and edited by: https://www.instagram.com/dolldoctor Hosted on Acast. See acast.com/privacy for more information.

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