About this episode

Kim Zoeller discusses the shift to relational fundraising at the Ray Graham Association to reduce dependency on events and government funding.

Kim Zoeller has dedicated over 30 years of work to the Ray Graham Association, empowering people with disabilities to reach, grow, and achieve in their everyday lives. An organization with the scope of the RGA requires a large amount of funding from different sources. To help position their organization better, Kim saw a need to emphasize relational fundraising. Sherry and Kim discuss this shift in fundraising strategy that gave donors the opportunity to look under the hood and truly understand where their dollars were making a difference. Kim shares success stories on how they evolved their fundraising using Sherry's methodology, even getting the most out of a recent golf outing! What You Will Discover: ✔️ Fundraising efforts have to evolve and grow just like any other area in your organization ✔️ Trying something new can be daunting, but the results make the challenge worth it ✔️ Donors want to know more about your mission and financials than you may expect ✔️ Events can be repositioned to put a greater focus on relationship-building —————————————— Kim Zoeller is President and CEO of Ray Graham Association for People with Disabilities, a leading nonprofit organization serving…

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