From 40 Pages to 1: A Better Way to Plan Your Business

From 40 Pages to 1: A Better Way to Plan Your Business

May 18, 2026 · 36 min · Episode 224

About this episode

Paul Sweeney discusses the shortcomings of traditional business plans and offers a practical approach to planning for small business owners.

Most business owners know they should have a plan—but too often, that plan ends up as a long document that’s created once and never used again. In this episode, Paul Sweeney breaks down why traditional business plans fail and what small business owners actually need instead. Drawing on 30 years of real-world experience, he shares a practical, actionable approach to planning that fits the realities of running a business today. If you’ve ever felt overwhelmed by planning, stuck in day-to-day op...

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