The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
by Paul Sweeney
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇮🇹IT · Entrepreneurship#1121K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
500 to 5K🎙 ~2x weekly·219 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
1K to 10K🇮🇹100% - Active Followers
Loyal subscribers who consistently listen
400 to 4K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 15 epsHost
Recent guests
Recent episodes
Why Businesses Fail Long Before the Crisis Hits
Jun 22, 2026
24m 01s
What Actually Creates Freedom in Business
Jun 15, 2026
38m 52s
From Guesswork to Growth: Data-Driven Advertising That Works
Jun 8, 2026
31m 23s
The Ripple Effect: How Your Leadership Shapes Team Culture
Jun 1, 2026
30m 02s
From Film to Business: The Storytelling Skills Every Owner Needs
May 25, 2026
34m 55s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 |  Why Businesses Fail Long Before the Crisis Hits | Most business owners don’t fail because of a crisis. They fail because they never built the foundation that would protect them when a crisis arrives. In this episode, Paul Sweeney connects the dots from two powerful conversations with turnaround experts and reveals a simple but critical insight: everything that gets rebuilt in a business crisis should have existed long before it ever started. If you’ve ever felt unclear about your direction, reactive instead of proactive, or unsure how your b... | 24m 01s | ||||||
| 6/15/26 |  What Actually Creates Freedom in Business | Most business owners start out chasing freedom — more time, more flexibility, and control over their life. But somewhere along the way, that freedom often disappears, replaced by long hours, constant pressure, and a business that feels like it owns you. In this episode, Paul Sweeney is joined by Chris Papin to unpack why that happens (and more importantly, how to fix it.) You’ll learn how to close the gap between the business you imagined and the reality you’re experiencing, with practi... | 38m 52s | ||||||
| 6/8/26 |  From Guesswork to Growth: Data-Driven Advertising That Works✨ | data-driven advertisingmarketing strategies+3 | Skip Wilson | — | — | data-drivenadvertising+3 | — | 31m 23s | |
| 6/1/26 |  The Ripple Effect: How Your Leadership Shapes Team Culture✨ | leadershipteam culture+3 | Lisa Even | — | — | leadershipteam culture+3 | — | 30m 02s | |
| 5/25/26 |  From Film to Business: The Storytelling Skills Every Owner Needs✨ | storytellingbusiness strategy+3 | Chris Baron | — | — | storytellingbusiness tool+5 | — | 34m 55s | |
| 5/18/26 |  From 40 Pages to 1: A Better Way to Plan Your Business✨ | business planningsmall business+3 | — | — | — | business planplanning+3 | — | 35m 45s | |
| 5/11/26 |  Build Authority, Not Noise: The Smarter Way to Market Your Business✨ | marketingbusiness strategy+3 | Kae Wagner | — | — | marketing tacticsbusiness owners+3 | — | 31m 58s | |
| 5/4/26 |  Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth✨ | email marketinge-commerce growth+3 | Steven Gringlas | Picos Media | — | email marketinge-commerce+3 | — | 31m 25s | |
| 4/27/26 |  Stuck in Referrals and Hope? Build a System That Delivers Leads on Repeat✨ | B2B growthreferrals+3 | Colin Gallagher | LinkedIn | — | B2Breferrals+3 | — | 32m 13s | |
| 4/20/26 |  Why Buying a Business Can Beat Property (When You Do It Right)✨ | business acquisitionwealth building+3 | Sidd Bahree | — | — | business acquisitionpassive investments+3 | — | 32m 27s | |
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| 4/13/26 |  From Founder-Dependent to Scalable: Closing the Accountability Gap✨ | accountability gapbusiness growth+3 | Forrest Derr | — | — | accountabilitybusiness owners+4 | — | 29m 17s | |
| 4/6/26 |  Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce✨ | AI in e-commerceSEO changes+3 | Matthew Stafford | ChatGPTCopilot+2 | — | AI searche-commerce+3 | — | 25m 29s | |
| 3/30/26 |  Going Global: Smart International Patent Strategies✨ | international patentsintellectual property+3 | Austin Bonderer | The Business Behind Your Business | — | international patentsintellectual property+3 | — | 28m 12s | |
| 3/23/26 |  Women, Wealth & Wellness: Redefining What True Wealth Really Means✨ | true wealthwomen in business+3 | Nancy Griffin | Women, Worth & Wellness | — | wealthwomen+5 | — | 26m 36s | |
| 3/16/26 |  The Money Is in the Mailbox: How to Actually Win Business on LinkedIn✨ | LinkedIn marketingbusiness opportunities+3 | John Nemo | LinkedIn | — | LinkedInbusiness growth+3 | — | 39m 17s | |
| 3/9/26 |  The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions✨ | hidden valuecontent creation+4 | Paul Goldman | Muserk | — | hidden valuecontent distribution+5 | — | 30m 44s | |
| 3/2/26 |  Why Most Professionals Get the Jump to Business Ownership Wrong✨ | business ownershipwealth building+3 | Billy Keels | The Business Behind Your Business | — | business ownershipwealth+3 | — | 39m 53s | |
| 2/23/26 |  If I Gave You $250,000, Would Your Business Waste It? | What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spending? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rodrigo Rodriguez-Novás to tackle one of the most common (and costly) challenges facing founders and business owners: the gap between big ideas and disciplined execution. If you’ve ever felt confident in your vision but uncertain about where to invest time, money,... | 30m 49s | ||||||
| 2/16/26 |  Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes | If you’re a business owner thinking about private equity, growth, or an eventual exit, this episode could save you years of stress — and potentially millions of dollars. Most founders only learn how private equity really works after they’ve signed a term sheet, when it’s often too late to negotiate from a position of strength. Paul Sweeney is joined by Alexis Sikorsky, founder of KnightScale Partners and a former CEO who successfully scaled and sold his own software company in a $100M+ ... | 34m 59s | ||||||
| 2/9/26 |  Franchising Without Losing Your Heart: How to Scale a Values-Led Business | What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small business owners can scale, franchise, and systemise without sacrificing values, culture, or authenticity. If you’re worried that growth might dilute what makes your business special, this conversation offers both reassurance and a practical roadmap... | 33m 53s | ||||||
| 2/2/26 |  From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth | Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet that’s exactly where many end up. This episode is a must-listen for any entrepreneur who feels time-poor, overworked, or guilty about trading family moments for business growth. You’ll learn how to reclaim 10–20 hours per week, remove yourself as the bottleneck, and build systems that support both your business and your life. Instead of sacrificing pe... | 35m 19s | ||||||
| 1/26/26 |  Disruption by Design: How to Stop Tech Projects from Failing | If you’ve ever wondered why digital transformation projects fail or felt unsure about what “disruption” actually means, this episode brings much-needed clarity. You’ll learn the difference between digitalisation, transformation, and disruption — and how each impacts your business differently. Host Paul Sweeney is joined by Juan Jose “J.J.” de la Torre, CEO of Raven and author of the award-winning book Transformation Designed. J.J. explains why more than 80% of transformation efforts fail, why... | 34m 14s | ||||||
| 1/19/26 |  Scaling Without Compromise: How PLNT Burger Grows With Purpose | If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episode will give you the blueprint. In today’s conversation, you’ll learn how PLNT Burger has expanded rapidly in a highly competitive industry—while staying firmly rooted in its purpose of creating joyful, sustainable, inclusive food experiences. Whether you're facing growth challenges, struggling with consistency, or feeling pressure to drift away from... | 28m 21s | ||||||
| 1/12/26 |  Global Opportunities: How to Sell to the US Federal Government From Anywhere | If you’ve ever assumed that American government contracts are only for big companies—or only for businesses based in the United States—this episode will change everything you think you know. In this eye-opening conversation, you’ll learn how your business, no matter where it operates in the world, can tap into one of the largest and most reliable customers on the planet: the US federal government. From discovering where global opportunities exist, to understanding how small and medium busines... | 31m 10s | ||||||
| 1/5/26 |  From Invisible to In-Demand: How to Make Your Business Impossible to Ignore | If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you. Many business owners excel at creating a great product or delivering exceptional service, yet struggle to get seen, recognised, and paid what they’re worth. In this conversation, Joel Pilger reveals how he went from running a thriving studio to now building a global community supporting creative entrepreneurs. In this episode, Joel shares how business... | 29m 46s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.