About this episode

This episode discusses how business owners can use data to improve their advertising strategies and make more informed decisions.

If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the way you think about marketing. In this conversation, Paul sits down with Skip Wilson to show how business owners can move away from guesswork and start using data to make better, more predictable decisions. Instead of relying on what worked for someone else or hoping a campaign delivers results, Skip explains how to treat advertising as a system, where da...

People in this episode

Host: Paul Sweeney

Guest: Skip Wilson

Topics covered

• data-driven advertising
• marketing strategies
• business growth
• predictable decisions
• advertising systems

Keywords

• data-driven
• advertising
• marketing
• business decisions
• growth strategies

Explore listener stats, chart rankings, contacts and more on the The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive podcast page.