About this episode

This episode discusses how B2B business owners can move away from relying on referrals to create a predictable lead generation system.

If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this episode is for you. In this conversation, Paul Sweeney is joined by LinkedIn growth expert Colin Gallagher to unpack why referral-based growth so often leads to stalled pipelines, burnout, and scope creep — and what to do instead. You’ll discover how to move away from “referrals and hope” and build a repeatable, predictable way to generate new business with...

People in this episode

Host: Paul Sweeney

Guest: Colin Gallagher

Topics covered

• B2B growth
• referrals
• lead generation
• business systems
• predictable revenue

Keywords

• B2B
• referrals
• lead generation
• business growth
• predictable revenue

Mentioned in this episode

Organizations: LinkedIn

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