Why Businesses Fail Long Before the Crisis Hits

Why Businesses Fail Long Before the Crisis Hits

June 22, 2026 · 24 min · Episode 229

About this episode

Paul Sweeney discusses how businesses often fail due to a lack of foundational preparation rather than crises themselves.

Most business owners don’t fail because of a crisis. They fail because they never built the foundation that would protect them when a crisis arrives. In this episode, Paul Sweeney connects the dots from two powerful conversations with turnaround experts and reveals a simple but critical insight: everything that gets rebuilt in a business crisis should have existed long before it ever started. If you’ve ever felt unclear about your direction, reactive instead of proactive, or unsure how your b...

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