About this episode

Kelly Kennedy interviews Paul Riismandel about the future of podcasting and audience engagement.

In Episode 347 of The Business Development Podcast, Kelly Kennedy sits down with Paul Riismandel, President of Signal Hill Insights and one of the leading voices in podcast audience research, to explore the future of podcasting, media, and audience attention. Drawing on more than two decades of experience in digital audio, podcasting, advertising, and audience measurement, Paul shares what creators, entrepreneurs, marketers, and business leaders need to understand about where the industry is headed and how audiences are consuming content in 2026 and beyond. From the myth that everyone skips podcast ads to the reality of audience growth, community building, content discovery, and the evolving relationship between audio and video, this conversation is packed with practical insights and thought-provoking perspectives. Paul challenges conventional wisdom around virality, explains why community matters more than most creators realize, and reveals what successful podcasters are doing differently to build loyal audiences in an increasingly competitive media landscape. Whether you're a podcaster, content creator, thought leader, marketer, or business owner, this episode offers a valuable…

People in this episode

Host: Kelly Kennedy

Guest: Paul Riismandel

Topics covered

• podcasting
• media
• audience attention
• digital audio
• advertising
• content discovery
• community building

Keywords

• podcasting
• audience research
• media trends
• content consumption
• community
• advertising
• loyal audiences

Mentioned in this episode

Organizations: Signal Hill Insights

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