Selling More Wall Art
About this episode
Lucy Dumas discusses the evolution of the photography business and the importance of printed artwork in sales.
Lucy Dumas, an award-winning photographer, discusses the evolution of the photography business and the importance of printed artwork in photography sales. She also shares insights on seasonality in the photography business and her approach to offering digitals and client-centered sales. The conversation covers the personalized approach to photography sales, emphasizing in-person sales, building emotional connections, personalized art and design process, pricing strategy, handling objections, consultation advantages, priming for purchase, guiding client's perception, refining product list, transitioning to in-person sales, product offerings, canvas and framed wall art preference, and alternative career interests in teaching, coaching, and flower arranging. Takeaways Client-centered sales Evolution of photography industry Personalized approach In-person sales Chapters 00:00 Offering Digitals and Sales Approach 28:58 Building Emotional Connection and Trust 34:34 Consultation Location and Advantages 41:28 Transitioning to In-Person Sales from Online Galleries 47:36 Canvas and Framed Wall Art Preference
People in this episode
Host: Jill C. Smith
Guest: Lucy Dumas
Topics covered
- photography business
- printed artwork
- client-centered sales
- in-person sales
- emotional connections
- pricing strategy
- seasonality
Keywords
- wall art
- photography sales
- personalized approach
- consultation advantages
- canvas
- framed art
- client perception
- in-person sales
More episodes of The Business Focused Photographer Podcast
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- The Business of Surprise Proposal Photography
- The Intersection of Systems & Humanity
- The AI Copy Problem
- The Business of Documentary Family Photography
- Embracing Chaos in Family Sessions
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