About this episode

The episode discusses the importance of communication and shared OKRs between CROs and CPOs to align business growth efforts.

Today I want to talk about the relationship between a CRO and a Chief Product Officer, especially when they share OKRs. The first thing I'll say is that I love shared OKRs. They create accountability, trust, communication, and teamship. They force revenue and product leaders to work through challenges together instead of operating in silos. The challenge comes when the CRO is measured on bookings and revenue while the CPO is measured on adoption and product usage. Both leaders are trying to achieve business growth, but they're often looking at different data and hearing different signals from the market. So how do you solve that tension? For me, it starts with communication. The CRO needs to understand how the CPO prefers to receive feedback and market intelligence. Product teams don't just need complaints—they need patterns, context, and evidence that help them make informed roadmap decisions. This is especially important in HR tech because buyer expectations change quickly. The reasons HR leaders bought software a few years ago may be completely different from the reasons they're buying today. That's why companies need a structured way to gather market feedback and translate it…

People in this episode

Host: The E1B2 Collective

Topics covered

• CRO and CPO relationship
• shared OKRs
• market intelligence
• business growth
• communication
• product feedback
• HR tech

Keywords

• CRO
• CPO
• OKRs
• market intelligence
• business growth
• product feedback
• HR tech

Mentioned in this episode

Organizations: HR tech

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