Branding, Instagram & Buying Trips: Inside the Antique Business of Tortoise & Hare

About this episode

Toma Clark Haines interviews Carrie Eves and Anne about their antique business and branding strategies.

In this episode of The Business of Antiques , host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with Carrie Eves and Anne of Tortoise and Hare Vintage, a beloved antique and vintage shop with two locations in Chattanooga, Tennessee. Carrie and Anne share the story of how a 20-year friendship born on the football sidelines turned into a thriving antique business, how they built a visually stunning Instagram brand around blue-and-white aesthetics, and what it really takes to run a successful antique booth in a collective. From sourcing in Italy to recovering from losing 93,000 Instagram followers overnight, managing inventory backlog, and keeping a business partnership healthy by putting friendship first, this conversation is packed with honest, actionable insights for antique dealers and vintage sellers at every stage. Check out the links from our episode. Tortoise and Hare: Instagram | Etsy Toma: Instagram | antiquesdiva.com | Substack

People in this episode

Host: Toma Clark Haines

Guests: Carrie Eves, Anne

Topics covered

• branding
• Instagram
• antique business
• vintage selling
• business partnership
• sourcing

Keywords

• antique business
• Instagram branding
• vintage shop
• business partnership
• sourcing antiques

Mentioned in this episode

Organizations: Tortoise and Hare Vintage, Instagram, Etsy, antiquesdiva.com, Substack

Places: Chattanooga, Tennessee

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