Grow Your Sales: Retail Merchandising & Event Marketing for Antique Stores

About this episode

Toma Clark Haines and Derrick Ricketts discuss effective retail merchandising and event marketing strategies for antique stores.

In this episode of The Business of Antiques , Toma Clark Haines, CEO of The Antiques Diva & Co, continues her conversation with long-time friend and industry insider Derrick Ricketts, diving deep into what really works in antique retail, merchandising, and sales. Drawing on decades of experience in showrooms, design centers, and hospitality, Derrick shares practical advice on building a concept store, creating the right mix of antiques and new products, and using layered merchandising so customers can actually see your pieces in their own homes. From Gustavian chairs in Sweden to color stories inspired by Aidan Gray’s iconic orange, this episode is packed with real-world examples that antique dealers and interior designers can apply immediately. Toma and Derrick also tackle the realities of social media fatigue, event marketing, and how to stand out in a saturated feed without spending a fortune. They discuss why resetting your floor regularly matters, how to guide traffic through your shop, why corners are often missed opportunities, and how to use customer service and authenticity as your ultimate competitive edge. Along the way, listeners get stories from Round Top, the…

People in this episode

Host: Toma Clark Haines

Guest: Derrick Ricketts

Topics covered

• retail merchandising
• event marketing
• antique sales
• customer service
• social media
• store design

Keywords

• antique retail
• merchandising
• event marketing
• customer service
• social media fatigue
• concept store
• non-discount promotions

Mentioned in this episode

Organizations: The Antiques Diva & Co

Products: Gustavian chairs, Aidan Gray’s iconic orange

Places: Sweden, Round Top, Paris, Bali, Chiang Mai

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• Branding, Instagram & Buying Trips: Inside the Antique Business of Tortoise & Hare · May 21, 2026 · 57 min
• Antique Dealer Insurance 101: What Every Dealer, Collector & Designer Needs to Know · May 14, 2026 · 1h 17m
• Season 6: The Recalibration - Building a Business That Supports Your Nervous System · February 12, 2026 · 1h 7m