About this episode

Britt Moran discusses the importance of building credibility in the luxury atmosphere market.

For the global luxury industry, Salone del Mobile in Milan has become a moment where brands look beyond the runway to expand into the broader "lifestyle" economy. At the centre of this intersection is Dimore Studio, co-founded by Britt Moran and Emiliano Salci — a studio that has defined the aesthetic language for luxury hospitality, retail and private residential projects worldwide. Moran is originally from a small town in North Carolina. He moved to Italy over 30 years ago, initially intending to take a gap year before applying to medical school. He never went back. Together with Salci — his former romantic partner and now business partner of over 25 years — he has built Dimore into a multi-faceted brand spanning interior design, two furniture collections, a textile line, and a newly opened gallery in a former bank in central Milan. As luxury conglomerates increasingly pursue the "home" and hospitality categories to drive long-term growth, Moran offers an insider's perspective on why credibility in this space can't be bought — it has to be built. “I think you just have to completely trust your instinct, nurture the passion, do it only for the passion not thinking that you're…

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