Nick Knight Is Building His Own AI

Nick Knight Is Building His Own AI

August 21, 2026 · 39 min

About this episode

Nick Knight discusses his work on building proprietary AI datasets and the evolving relationship between technology and fashion.

I've been interviewing Nick Knight for more than 15 years. This is our fourth in-depth, sit-down interview. At this stage, it's become something closer to a running conversation about how technology is reshaping fashion. This time around, I wanted to know where Nick is focusing his energy now. It turns out, he is building his own AI datasets from scratch — photographing a model over and over so the machine sees the world only through his references, and never scrapes the internet for somebody else's. He takes his own still image and asks the AI to make it move, producing something that is neither a photograph nor a film.  I also asked him for the advice he'd give to young image-makers starting out today, in the age of AI. This week on The BoF Podcast, Nick and I get into what happened to the metaverse, how Nick believes AI is creating an entirely new medium somewhere between photography and film, and what fulfilment really means to one of fashion's defining image-makers. Key Insights:  The Metaverse Didn't Disappear, It Rebranded: Knight argues the concept never really went away, but was tainted by association once Facebook was renamed Meta.  He says, "I don't…

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