Why the World Cup Is Winning the Business Battle | VAR, Entertainment & Football Content

Why the World Cup Is Winning the Business Battle | VAR, Entertainment & Football Content

June 23, 2026 · 22 min · Episode 93

About this episode

This episode explores the World Cup's impact on football business, VAR's challenges, and the podcast's journey to the UEFA Under-19 Euros.

In this episode of The Business of Football, we unpack why the World Cup is capturing attention in a way the domestic game often struggles to, from standout performances by Lionel Messi, Kylian Mbappé and Erling Haaland to the wider debate around entertainment, business and football’s future. We also dig into the frustration surrounding VAR in the Premier League, asking why the technology still slows the game down and what that means for the viewing experience. Alongside the footballing discussion, we share an exciting update on our own journey as we head to the UEFA Under-19 Euros in Wales with media accreditation, ready to capture behind-the-scenes content, interviews and on-the-ground insights. This episode is also a reflection on content, patience and growth, as we continue expanding what The Business of Football can offer across podcast, video and live event coverage. A few alternative title options: Messi, Mbappé, Haaland and the Business of the World Cup VAR Is Killing the Product: Football, Business & Entertainment Inside the World Cup Hype and the Future of Football Content Why Football Needs Better Content, Better Events and Better VAR BREAKING IN BOOK…

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