Her Business of Sport - Sally Sheppard

Her Business of Sport - Sally Sheppard

From The Business of Sport by International Sports Convention

September 15, 2025 · 38 min

About this episode

Sally Sheppard discusses the Women's Rugby World Cup 2025 and future engagement strategies for England Rugby.

With the Women's Rugby World Cup 2025 in full swing, the RFU's Head of Consumer Engagement, Sally Sheppard, joined our Her Business of Sport podcast to assess the success of the tournament so far and to reveal an insight into England Rugby's plans to harness new supporters in the future.

People in this episode

Guest: Sally Sheppard

Topics covered

  • Women's Rugby
  • Consumer Engagement
  • Sports Marketing
  • Event Success
  • Future Planning

Keywords

  • Sally Sheppard
  • RFU
  • Women's Rugby World Cup
  • Consumer Engagement
  • England Rugby

Mentioned in this episode

Organizations: RFU

Places: England

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