
Her Business of Sport - Sally Sheppard
From The Business of Sport by International Sports Convention
September 15, 2025 · 38 min
About this episode
Sally Sheppard discusses the Women's Rugby World Cup 2025 and future engagement strategies for England Rugby.
With the Women's Rugby World Cup 2025 in full swing, the RFU's Head of Consumer Engagement, Sally Sheppard, joined our Her Business of Sport podcast to assess the success of the tournament so far and to reveal an insight into England Rugby's plans to harness new supporters in the future.
People in this episode
Guest: Sally Sheppard
Topics covered
- Women's Rugby
- Consumer Engagement
- Sports Marketing
- Event Success
- Future Planning
Keywords
- Sally Sheppard
- RFU
- Women's Rugby World Cup
- Consumer Engagement
- England Rugby
Mentioned in this episode
Organizations: RFU
Places: England
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