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- 🇭🇰HK · Sports#653K to 10K
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1.5K to 5K🎙 Weekly cadence·181 episodes·Last published 2w ago - Monthly Reach
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3K to 10K🇭🇰100% - Active Followers
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900 to 3K
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On the show
From 10 epsHost
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Recent episodes
The Business of Sport - Sergey Krasotin
Jun 9, 2026
Unknown duration
The Business of Sport - Indy Khabra
Feb 12, 2026
30m 43s
The Business of Sport - Mike Buckley
Jan 15, 2026
31m 40s
The Business of Sport - Isabella Bertold
Dec 4, 2025
37m 10s
The Business of Sport - Ursula Romero
Nov 20, 2025
31m 50s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/9/26 | ![]() The Business of Sport - Sergey Krasotin | With the FIFA World Cup in the USA, Canada, and Mexico only days away, and two years beyond that, the next Olympic Games in Los Angeles, our recent guest is perfectly placed to guide us through what to expect from the marketing partners of these global events, the biggest in the world, and with a focus on the fan experience. Sergey Krasotin is a proud-based design director with 12 years' experience shaping products, brands, and digital experiences that people genuinely enjoy using. He mentors founders and has led design for start-ups that have collectively raised over $1 billion. | — | ||||||
| 2/12/26 | ![]() The Business of Sport - Indy Khabra✨ | ad technologygaming marketing+4 | Indy Khabra | LivewireNFL+11 | — | ad technologygaming marketing+5 | — | 30m 43s | |
| 1/15/26 | ![]() The Business of Sport - Mike Buckley✨ | sailingsports business+3 | Mike Buckley | U.S. SailGP Team | Cape Cod, MA | sailingworld champion+3 | — | 31m 40s | |
| 12/4/25 | ![]() The Business of Sport - Isabella Bertold✨ | Olympic Sailingsustainability+4 | Isabella Bertold | Canada SailGPNext Gen Legacy Fund+2 | British ColumbiaCanada+1 | Isabella BertoldOlympic Sailing+5 | — | 37m 10s | |
| 11/20/25 | ![]() The Business of Sport - Ursula Romero✨ | broadcastingsports+3 | Ursula Romero | International Sports Broadcasting | — | Ursula RomeroInternational Sports Broadcasting+3 | — | 31m 50s | |
| 11/12/25 | ![]() The Business of Sport - Michael R. Payne✨ | sports marketingOlympic Games+3 | Michael R. Payne | International Olympic Committeeadidas+5 | — | sports marketingOlympic sponsorship+3 | — | 45m 55s | |
| 10/24/25 | ![]() The Business of Sport - Hugo Inglis✨ | OlympicsField Hockey+3 | Hugo Inglis | High Impact Athletes | New Zealand | Hugo InglisOlympian+5 | — | 36m 33s | |
| 9/21/25 | ![]() Her Business of Sport - Lindsey Eckhouse✨ | women's sportssports business+3 | Lindsey Eckhouse | Mercury 13NFL+1 | — | Lindsey EckhouseMercury 13+3 | — | 41m 49s | |
| 9/15/25 | ![]() Her Business of Sport - Sally Sheppard✨ | Women's RugbyConsumer Engagement+3 | Sally Sheppard | RFU | England | Sally SheppardRFU+3 | — | 37m 53s | |
| 9/8/25 | ![]() Her Business of Sport - Emily Heath✨ | brand strategysports partnerships+3 | Emily Heath | RexonaSure+4 | — | Emily HeathUnilever+6 | — | 31m 33s | |
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| 8/29/25 | ![]() Her Business of Sport - Thayer Lavielle✨ | gender equitywomen in sports+3 | Thayer Lavielle | WassermanL'Oreal+2 | National Gallery | Thayer LavielleWasserman+5 | — | 29m 16s | |
| 8/26/25 | ![]() The Business of Sport - Justin Papadakis | A year out from the next FIFA World Cup in the USA, Canada and Mexico, one man is leading the charge to create a sustainable platform for soccer in the USA. For over 50 years, American soccer has relied on importing players from around the world, mostly at the end of their careers, to play in stadiums designed for more popular American sports. Now though, a former college goalkeeper turned entrepreneur is trying to change all that. Justin Papadakis is the Chief Real Estate Officer and Deputy CEO of the USA's fastest growing pre-professional and professional soccer organisation, which is developing new talent and new stadia side by side. As young and home-grown players are secured to play in teams across the country, developers are being recruited to build stadia integral to new Real Estate Entertainment Districts, to sustain the growth of truly American soccer when the World Cup has moved on. | — | ||||||
| 8/21/25 | ![]() The Business of Sport Steven Ball | Imagine being a student at one of the best sporting universities in your country. An opportunity to learn from the best and to play in the greatest facilities available. Well, for Steven Ball, that dream not only became a reality, but almost 30 years later, he is still there, as CEO of The High Performance Centre (hpc) at the University of Pretoria in South Africa. HPC is a partner organisation of the ISC, offering some of the best facilities for national teams, professional clubs, universities and colleges to enjoy over 72 hectares of training and recreational facilities. | — | ||||||
| 7/25/25 | ![]() The Business of Sport - Paul Stewart and Ian Bishop | A new organisation has been formed to offer guidance, education and legal support to those working to protect children, young adults and the vulnerable in sport. The Union of Safeguarding Officers, with a Mission Statement of "Every Child Safe, Every Voice Heard", was formed by former Manchester City and Tottenham star Paul Stewart, who has spent almost a decade raising awareness of sexual abuse in sport, following his own harrowing experiences as a young footballer. Many ISC delegates at our event at the Tottenham Hotspur Stadium in 2024 witnessed Paul's story as he spoke about his mission to prevent what happened to him, ever happening again. Paul has enlisted the help of another ex-footballer Ian Bishop, who has over 20 year's experience of the youth system in the USA after a top-level career in England with Everton, Manchester City and West Ham United. Ian is General Secretary of USO, Paul is Chair of the Board. They hope the union will provide support to both professionals and volunteers, tasked with safeguarding at their clubs and associations. | — | ||||||
| 7/18/25 | ![]() The Business of Sport - Michael D'hulst | Michael D'hulst is a man on a mission. Driven by a passion for triathlon, the Belgian entrepreneur and former Ironman World Championship athlete, is currently seeking funding to take his Supertri business to the next level. After helping Volkswagen set up a new plant in China, D'hulst turned his entrepreneurial skills to his love of Triathlon. Along with business partner and four-times Triathlon World Champion Chris McCormack and Russian Tech Investor Leonid Boguslavsky, D'hulst founded Supertri in 2016, with an ambition to transform Triathlon from a traditional, participant-led sport, into a dynamic spectator experience, delivering innovative race formats in a "made for TV and digital package", creating fandom with incredible destinations and corporate partners. Now, after delivering award-winning events and record-breaking view numbers, both the USA Olympic Triathlon team and Great Britain's famous triathlete Brownlee brothers are on board, alongside global broadcasting giant HBO, as Supertri powers towards the Olympic Games of 2028 in Los Angeles. | — | ||||||
| 6/27/25 | ![]() The Business of Sport - Charlie Copsey | Charlie spent the first decade of her career producing TV, radio and film for the biggest UK networks and companies, including the very popular radio show Fighting Talk. During this time, she worked closely with talent, where she witnessed their unfiltered, off-duty, human side and started to think about creating a world where fans could gain access to this too. Disenchanted by the unimaginative, boring, predictable events she attended, where talent was reduced to scripted conversations and stifled interactions, Charlie saw the need for something radically different. She envisioned a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level. Her passion for creating fresh, immersive, personality-driven experiences has pushed Underground Fan Club to break the mould of traditional fan experiences, attracting some of the biggest talent and brands to join her 'Underground' revolution. | — | ||||||
| 6/20/25 | ![]() The Business of Sport - Ben Baroody | Formerly the Director of Leadership, Organizational Development, & Mental Wellness for the Texas Rangers, Baroody brings over 20 years experience in professional sports, having overseen leadership, mental wellness and organizational development programs for the Texas Rangers Baseball Operations Department. During his tenure with the Rangers, he spearheaded the revolutionary 'Rangers U Player Pathway' in partnership with ACU, creating bilingual, custom educational programs aimed at enriching players' personal development and advancing their careers. He also played an integral role in leadership programs for professional sports staff, such as the Rangers 'Leadership Academy' for players, coaches and front-office personnel. Baroody now leads the expansion and promotion of ACU's robust portfolio of sports-related academic and continuing education programmes. | — | ||||||
| 2/13/25 | ![]() The Business of Sport - Josh Harrington | Josh is a digital media professional with a comprehensive understanding of the OTT ecosystem. He joined Simplestream in 2015 and has been a part of their commercial and business development team since then. His primary responsibility is to create, launch, and manage OTT services for various broadcasters, rights holders, and publishers such as British Forces Broadcasting Service, GAAGO, PBS America, Telus, Racing UK, TVSN, and NewsCorp. Before joining Simplestream, he worked with digital rights experts at Perform Group which has since become Stats Perform and DAZN. | — | ||||||
| 1/24/25 | ![]() The Business of Sport - Cedric Vanden Bogaerde | Cedric VdB has been the Executive Director of AISTS, the International Academy of Sport Science and Technology, based in Lausanne, Switzerland since October 2023. Prior to that, Cedric was the head of Strategy and Education at AISTS, overseeing the development of world-leading sports and education programmes, including the Master (MAS) in Sport Administration and Technology, from which he graduated in 2009. An electronics and telecommunications engineer by training, Cedric has spent over a decade working for the International Olympic Committee (IOC) on several strategic initiatives such as: - Olympic Agenda 2020 and 2020+5 - the strategic roadmaps for the Olympic movement. - The New Norm - the in depth review of the delivery model of the Olympic Games implemented for the first time in Paris in 2024 - the IOC' strategic brand management programme. Cedric has also headed the press and media operations for Athletissima, the Lausanne Diamond League meeting. A former 400m runner, he is now active in endurance sports including triathlon and Ironman and is also a keen surfer. | — | ||||||
| 12/17/24 | ![]() The Business of Sport - Dave Slemen and Anna Edwards | Elite Performance Partners are a global business, focussed on taking the best principles of elite sport performance into the boardroom. Founded by the former Harlequins and Connacht Rugby Union full-back Dave Slemen in 2013, EPP provides recruitment, leadership and advice for professional sports, including football, rugby, cricket and tennis, as well as the GB and Australian Olympic and Paralympic teams. Managing Partner Anna Edwards brings a wealth of experience from a 12 year career with some of London's top advertising agencies, working with brands including Amazon, IKEA, Bacardi and Lego. Anna is also a leading head-hunter of talent across the media, sport and entertainment sectors. | — | ||||||
| 12/13/24 | ![]() Her Business of Sport - Leah Davis | Leah Davis joined the SailGP ranks in 2023 as the league's Chief Marketing Officer and is responsible for driving the league's global marketing strategy, focusing on brand development, fan engagement, and communications & PR, working closely with each of the SailGP teams in twelve international markets. Prior to SailGP, Davis led the brand transformation and marketing strategy for Team GB through the London 2012 and Rio 2016 Olympic cycles which resulted in a 98% brand awareness in the UK. She also established a successful consulting business in 2020 with a number of high-profile retained sporting clients. Davis has also previously led the Media and Communication for Laureus World Sports Awards (+32% global audience and x7 social engagement YoY). Davis holds a degree in Business, Masters in Marketing Strategy and recently completed a Sustainable Business Strategy course at Harvard Business School, driven from a key interest in how sustainability can deliver both purpose and profit in today's world. In this episode we cover: ⛵The Evolution of SailGP: Exploring how this groundbreaking league has grown and transformed. 🌱 Sustainability in Sport: Why it matters and how SailGP is leading the charge for a greener future. 👩🦰 Championing Female Representation: SailGP's ambitious goals and strategies to create more opportunities for women in the sport. 🤝 Mentorship & Networking: The vital role of a good mentor and building strong connections in shaping a successful career. 💡 Career Lessons with Leah: Insightful takeaways from her journey and experiences in the industry so far. | — | ||||||
| 12/4/24 | ![]() The Business of Sport - Hannah Brown | Hannah Brown is the co-CEO of Women's Sport for DAZN. With over 20 years of experience in finance, sports media, pay TV, corporate venture and business transformation, Hannah now has the task of developing DAZN's investment in women's football rights globally, into a significant business opportunity. Together with Esmeralda Negron, she founded ata football, a streaming platform and community for women's football fans. ata football was acquired by DAZN in 2023 and the pair now share joint CEO status of Women's Sport at DAZN. Hannah on DAZN: "DAZN is a really interesting platform because it has grown, solely in a digital environment. So when we think about how DAZN has got it's products to market, it has done that through really one delivery system, it's not had to worry about legacy technology or distribution platforms. It is wholly a digital business, which allows us to do a number of things. It allows us to turn up in all markets around the world simultaneously. There are big streaming challenges in order to do that, which DAZN has tested and met as an 8 year-old business. What "digital solely" platforms allow you to do, is, yes, turn up in lots of markets at the same time, but it also gives you lots of flexibility when you think about the business models. We want to be the global home of sport. We are doing that vertical by vertical. If you ask football fans outside the UK, we are already the home of football for them." Hannah on the DAZN FanZone: "We run Fan Zone on a multitude of our properties, not just women's football and we are getting pretty decent engagement rates, around 20 to 30% of fans on premium sports events. But when we put it on women's football, that average goes up to 40% and when Barcelona played at Manchester City in the UWCL recently, that FanZone engagement went up to 60%. It was really encouraging to see big match-ups, big story-telling moments. A similar thing happened when Arsenal played Juventus and when big team take part, fans have got a lot to say. The fans are very positive about that experience too because they are coming into an environment which is not aggressive, they are allowed to say what they want and negative chat in those groups is basically non-existent. There's a lot of fun in the FanZone with quizzes and polls, but we integrated that into the broadcast environment in a really serious way, with commentators talking about what the fans are saying, getting their feedback, voting for Player of the Match. So its really nice to be able to say you can get involved and have fun, but we are also going to take your views and perspectives seriously from a broadcast perspective. We have seen a lot of success with FanZone and I think we have only just got started." Hannah on the future of Women's Sport: I think from a sponsorship perspective, the uniqueness of women's sport is definitely valuable. How do you get to an audience with a unique message and positioning. I was a biologist back in the day at University and my analogy is that when men's football put it's head out of the ecological pond from a commercial perspective in the 90's, the content landscape was not cluttered and it was coming out as a big and strong fish. It had a big fandom and lots of people cared deeply about it and came out with a strategy to grow and prosper in the environment it found. Women's football put it's head out of the ecological pond into a concrete landscape of content and competition, and that's not just from men's football, its from everything that people want to do with their weekends. The ease with which content is made available is so different now. So how does women's football lean into what makes it unique and allows it to go and compete at the product level? Because I think the challenge you have is that if you are a music artist, you are either good or you're not. People don't buy a ticket for Ariana Grande or Taylor Swift, thinking they will be good in three years time….they buy because they are good now. So, Women's Football can't ask for forgiveness on fandom for a long time, it's got to create a unique position in the market which then becomes valuable to a sponsor, with kit apparel or broadcast rights. For football, scale is critical. Running teams and rosters isn't a cheap business and therefore everyone pushing that bar as high is possible is critical, because mediocrity is not going to win." | — | ||||||
| 11/27/24 | ![]() The Business of Sport - Sam Shave and Dr Susie Tomson | ISC International Sports Awards Agency of the Year nominee, Think Beyond, is a leading social impact and sustainability consultancy, working in and through sport and entertainment. With offices in London, New York and Lausanne, they have an impressive portfolio of clients keen to prepare for the future, including Liverpool Football Club, World Athletics, World Rugby, FIBA, Subway, The Premier League, ESPN, SailGP and more. In this latest ISC Business of Sport podcast, Andrew James talks to Managing Partner Sam Shave and Senior Partner, Dr Susie Tomson. Sam on the changing landscape of sustainability in sport: "We talk about the shift from risk, to opportunity. This started off as CSR and sport felt it had to do something, because someone might look at us, so let's make sure we tick a couple of boxes and give some money to this charity, so nobody is going to have an argument with us now. Then it got to the point where sport realised it probably does have to do something. There's regulation coming in, fan and sponsor expectations etc. But it was still fundamentally, risk mitigation. What we try to embed with our clients, is that actually, you need to take a different mind set. Fundamentally, what does it look like if you become leaders in this space? You are no longer just reliant on the size of your perimeter advertising boards or the eyeballs on them, you now have a story to tell and that human interest is attractive to partnets. So it's not about mitigating risk, it's about maximising opportunity." Susie on the business case for sustainability in sport: "There are three angles really. One is just, fundamentally, getting your house in order. You can put a value on retaining and attracting clients, there's a lot of research done around the expectations of the next generation and you can put a value on that too. You can also start looking at what happens if you lose your licence to operate from an environmental or health and safety perspective, where there are values if you have a breach of compliance. The third aspect is commercialisation, which is part of the conversation, but becoming an increasingly critical part. Susie on the climate future: "When you talk about the climate, that really is looking to the future and making sure that your sport or your business is future-proofed and resilient to the impacts. Now, as in Spain recently, we are seeing lost days of events and damage to infrastructure. All of that has a cost. We are certainly now moving into that space where we are helping our clients just measuring their carbon and signing the Sports Climate Action Pledge and making sure they are not being damaging, to now realising that you now have to start thinking about what the risk and the impact is on you from a climate perspective. Looking at each risk, how can you flip that on it's head and turn it into an opportunity and make sure that from grassroots through to the professional level, you are ready for what is going to come down the track. We are starting to put numbers on 'what is the cost of adaptation' and 'what is the cost of inaction'." Sam on the American focus of the next four years, with both the world's biggest sporting events heading to the USA. "We are looking quite carefully at the US. Whatever happens over there will be interesting to watch and we hope to be an integral part of that. We already have an office in New York and interesting clients there. NASCAR is an absolutely fascinating piece to work on. A traditional sport with a really traditional fanbase. In terms of the US political situation their fanbase will have a view on sustainability, but actually, they have got an incredible leadership team that are saying, 'we want to look at how NASCAR develops and changes into the future". It is easy to get into some kind of rabbit hole, looking at what needs to be done with sustainability. But actually, you just want to think 'what is the kind of sport you want to be delivering in 20 years time and how do you get to that point. There's going to be a huge amount of change and sustainability is going to be one of that pieces of change." | — | ||||||
| 11/5/24 | ![]() The Business of Sport - Rob Wilson | Rob Wilson is Head of Executive Recruitment and Programmes at University Campus of Football Business, which now has sites at Wembley Stadium, Manchester with a global hub in Miami. UCFB is the first Higher Education institution in the world, dedicated to the delivery of University Degrees in the football and sports industries. Rob on the ISC Professional Network Booster: "I think it's a really good partnership, because it provides a huge amount of value for us at UCFB and I really hope that it provides a similar amount of value for ISC, by having those UCFB students around, by enabling them to access some of the parallel sessions and the speakers, I think it will really enrich the dynamics at the events and I hope, that in two or three year's time, we find those UCFB students that are working in middle executive leadership roles in sport, and they are on the stage at the ISC delivering a talk to the rest of the members and I think that would really demonstrate the golden thread of the partnership". Rob on networking: "Networking is a crucial part of achieving in any sector. Understanding the people that work in the industries you want to access, but also the environments, the behaviours, the cultures, the mannerisms, the way you need to engage, the time of day you need to engage sometimes. How many opportunities do you have to go into a boardroom at a football club to meet a Director of Football Performance or the Finance Director? You need to take those opportunities and I think what the link up with the International Sports Convention does, is to really accentuate what UCFB are trying to achieve, ie: connecting with the sector and ISC is absolutely embedded in that sector. The speakers that are on offer, the events that are driven, are all the types of people and events that our students need to be able to access, to have those informal conversations and to make their impressions on the employers that might have an influence over them in the future". Rob on the evolution of UCFB: "The sco-system is really important, so I would happily assume that ten or so years ago, when UCFB first started, people did begin to take notice of this new thing in the market place, but didn't really know what it was or what it was offering. But the calls I now have with executives right across the sports sector, when they ask me where I'm from, they say "oh yes, we've got an intern from there". Rick Parry, the CEO of the EFL did exactly that recently. I think that demonstrates the way UCFB have begun to open up their brand awareness in terms of their students, but also, and this is where its critical, is the students that are going out into those organisations and are undertaking those roles are coming with a higher degree of professionalism and a really good reputation". | — | ||||||
| 10/21/24 | ![]() The Business of Sport - Mya Doelling | Mya Doelling is the Senior Partnership Manager at the International Olympic Committee – IOC and leads on their Purpose Partnerships Strategy. She previously directed Sports Strategy for the United Entertainment Group and is a graduate of Harvard University and NYU Stern School of Business. Many of the programmes Mya has spent the last five years creating, were delivered at the Paris 2024 Olympic Games, including the first ever Nursery in an Olympic Village with TOP Partner P&G. Mya on Paris 2024: "It was a really important moment for us to remind the world of the power of the Olympic movement, what these amazing athletes can do and the types of purpose initiatives that athletes champion, that our partners champion and the way that sport as a platform can really make a difference. As somebody who has spent the last five years designing how our partners can really help the Olympic movement achieve greater impact and deliver on our mission, which is to build a better world through sport, this was finally a platform where we could show everyone what we could do. It was a lot of hard work come to life and it was really beautiful to see." Mya on Purpose Partnerships: "Sport and purpose is not for every single business and I think the ones that have naturally and strategically become partners with the Olympic movement, largely came to us because of the Olympic values. It is really about, how do we find those synergies of those values and ways in which we can work together and because it really is not for every single business, that is why it has been unique. The programmes that we have been able to develop have found those synergies where one organisation puts a stake in the ground and has long term commitments in areas of sustainability, or gender equality, youth empowerment, that line-up with the IOC's roadmap to deliver impact in those spaces." Mya looks ahead to LA: "In the same way that Paris was really my launching pad for what we are doing from a Purpose Partnerships perspective, and the first instance that we have been able to show the results of this strategy, Paris was the first games within the new structure of climate commitments that the IOC has made as an organisation and what we hope to do as the owner of the Olympic Games. So, as we look to LA and Brisbane after that, we have set very clear objectives for our Partners' and for organising committees' roles to address not only sustainability, but legacy, venue usage and optimisation. You will see partner initiatives continue to grow in line with these objectives." | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
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