Her Business of Sport - Thayer Lavielle

About this episode

Thayer Lavielle discusses her work in promoting gender equity in sports through The Collective at Wasserman.

Thayer Lavielle says she is never afraid of a blank page, something she has proven over the last 6 years, by leading the development of The Collective, a women-focussed division of Wasserman, designed to bridge gaps in gender equity in sport and music through community, insights, events, tools and services. Since 2019, that "blank page" has grown to include The Collective Think Tank, The Goal Post and the Collective Marketplace. Thayer has negotiated over $250m worth of deals across talent, brand, property and venues and has extensive experience with leading female-focussed brands including L'Oreal and Lancome. The Collective are partners for the ISC Women's Sport Business Summit, at the National Gallery in London on September 25th 2025.

People in this episode

Guest: Thayer Lavielle

Topics covered

• gender equity
• women in sports
• business development
• community building
• event management

Keywords

• Thayer Lavielle
• Wasserman
• gender equity
• women in sports
• The Collective
• business development
• events

Mentioned in this episode

Organizations: Wasserman, L'Oreal, Lancome, ISC Women's Sport Business Summit

Places: National Gallery

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