From Uber to Exaba: AJ Tills takes on Big Tech storage

From Uber to Exaba: AJ Tills takes on Big Tech storage

June 3, 2026 · 44 min · Season 4 · Episode 152

About this episode

AJ Tills discusses his journey from Uber to leading Exaba, a startup focused on data storage solutions.

When it comes to scaling high‑growth tech companies, AJ Tills has been in the engine room.  As one of Uber’s earliest hires in New Zealand, he helped the ride‑hailing giant push through regulatory resistance and turn the controversial startup into a default verb for getting around town, briefly serving as Uber’s US and Canada marketing chief of staff in New York.  Later, as chief marketing officer at Jamie Beaton’s startup Crimson Education, he helped the Kiwi‑founded edtech unicorn build a virtual high school and launchpad for students seeking entrance to top universities. He then went on to lead international growth for the world’s largest online wedding marketplace, The Knot Worldwide, spanning over a dozen countries Now Tills is back in New Zealand and backing a very different kind of disruption – this time in the unsexy but critical world of data storage. On the latest episode of The Business of Tech podcast, Tills tells me about his new role leading the customer push at Exaba. This Hamilton‑based startup wants to change how enterprises store and protect their data. Exaba has raised almost $12 million in seeding funding – one of…

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