About this episode

Katelyn Bourgoin discusses buyer psychology and how to effectively package ideas for expert entrepreneurs.

Full Episode Page: Katelyn Bourgoin: Buyer Psychology and the Ownable Idea That Grows an Expert Business Katelyn Bourgoin is a buyer psychology expert and founder of Why We Buy. In this episode, Katelyn joins host Nick Berry to explore how customer research, positioning, and a brainware business model help expert entrepreneurs outpace market shifts. She breaks down how to package a revelatory, ownable idea and turn research into messaging that converts. Katelyn also pressure-tests Nick'...

Explore listener stats, chart rankings, contacts and more on the The Business Owner's Journey podcast page.