The Rise of the Virtual CFO: Building a Business that Lasts
About this episode
Ellen Wood discusses the Virtual CFO model and its impact on small and mid-size enterprises.
How can the Virtual CFO business model propel small and mid-size enterprises to long-lasting success? In this conversation, Bhavesh Naik interviews Ellen Wood, CEO and co-founder of VCFO, who shares her journey of pioneering the virtual CFO concept. They discuss the importance of understanding client needs, the role of culture in financial management, and the lessons learned from navigating economic challenges. Ellen emphasizes the significance of focusing on shareholder value and the need for entrepreneurs to be aware of their company's worth. The conversation concludes with Ellen's insights on leadership, grounding oneself amidst change, and the importance of integrity and people-first values in business. Ellen shares her experiences and insights on the role of a virtual CFO, the importance of understanding client needs, and the psychological and cultural aspects of financial management. Throughout the conversation, Ellen delves into the founding story of vcfo, the challenges she faced, and the strategies she employed to overcome them. She discusses the impact of the 2008 financial crisis on her business and how she adapted to the changing landscape. Ellen also highlights the…
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