How to Reduce No-Shows and Last-Minute Cancellations in Your Therapy Practice

From The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice by Nicole McCance

June 2, 2026 · 18 min

About this episode

In this episode, Nicole McCance discusses strategies to reduce no-shows and last-minute cancellations in therapy practices.

Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Hm0Lc66RtW0 In this episode, I talk about how to reduce no-shows and last-minute cancellations in your therapy practice. I share why your cancellation policy is such an important revenue lever, how to set clear boundaries with clients, and why delegating these tough conversations to your admin can make everything easier. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Reducing no-shows boosts revenue. [02:56] Have your admin handle tough policy conversations. [04:30] Book consults within 48 hours. [06:09] Use a 48-hour cancellation policy. [09:29] Offer virtual appointments when possible. [13:18] Give a courtesy call before charging. Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Follow me on Instagram, @nicole.mccanncemethod. If this episode…

People in this episode

Host: Nicole McCance

Topics covered

no-shows
cancellations
therapy practice
cancellation policy
client boundaries
admin delegation
revenue

Keywords

no-shows
cancellations
therapy
cancellation policy
revenue
admin
consults
virtual appointments
courtesy call

Mentioned in this episode

Organizations: Janeapp, YouTube

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