The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCcIn this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:40] Antoinette shares how her group practice journey began.[04:38] She breaks down her revenue growth.[07:47] Antoinette shares how systems and coaching helped her scale.[12:45] She reflects on gaining more family time and freedom.[16:47] Antoinette discusses what marketing is working in 2026.[21:36] She encourages therapists to trust their gut and take action.More about Antoinette:Dr. Antoinette Ibrahimi, Psy.D., is a licensed clinical psychologist, founder, and Clinical Director of Maple Leaf Counseling, a rapidly growing private-pay group practice serving Southern California through offices in Arcadia and Claremont, as well as Telehealth across California. Since opening her private practice in 2015, Dr. Ibrahimi has built Maple Leaf Counseling into a thriving multi-clinician practice grounded in high-quality, relationally focused care.Known for her warm, insight-oriented approach, Dr. Ibrahimi specializes in couples therapy, grief and loss, chronic illness, anxiety, life transitions, and prenatal and postpartum adjustments. Her clinical work is deeply influenced by differentiation, family systems, and family dynamics theories, helping clients strengthen their sense of self while building healthier, more meaningful relationships.Dr. Ibrahimi often describes therapy through the lens of the Japanese art of kintsugi, the practice of repairing broken pottery with gold, believing that people can transform life’s hardships into sources of resilience, growth, and beauty. This philosophy became the foundation of Maple Leaf Counseling’s mission: helping people reclaim hope, healing, and connection through therapy.In addition to her clinical work, Dr. Ibrahimi is passionate about ethical and sustainable practice growth. After completing Nicole McCance’s Clinic Growth Map program in 2024, she implemented systems and strategies that helped significantly expand Maple Leaf Counseling’s reach, team, and impact within the community while maintaining a strong focus on client care and therapist support.Dr. Ibrahimi has 18+ years of clinical experience and previously served at Ronald McDonald House Los Angeles for five years. She is also a former lecturer at both the University of Southern California and the California School of Professional Psychology and was a keynote speaker at the Depression and Bipolar Support Alliance 23rd Annual Conference.Outside of her professional life, Dr. Ibrahimi is a wife and proud mother of three. A former collegiate volleyball athlete on a full-ride scholarship at California State Polytechnic University, Pomona, she still carries the teamwork, discipline, and resilience of athletics into both motherhood and entrepreneurship. She also loves specialty coffee, travel, and Japanese cuisine.Want to Connect with Antoinette? Maple Leaf Counseling - www.mapleleafcounseling.orgInstagram: http://instagram.com/mapleleafcounselingFacebook: https://www.facebook.com/mapleleafcounseling/

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/In this episode, I sit down with Dr. Jeremy Sharp to talk all things AI and how you can actually use it in your private practice right now. We dive into practical ways to streamline intake, cut report-writing by 50% (or more!), and use AI as your personal business advisory panel. If you’ve been curious about AI but unsure where to start, this episode will open your eyes to what’s possible.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[03:39] Using AI as a “thinking partner” to analyze your intake workflow and identify bottlenecks that are slowing down your growth.[05:40] How AI receptionists can answer calls 24/7 and reduce friction in your booking process.[08:23] Cutting psychological assessment report-writing time by 50% (or more!)[09:19] Practical ways to use HIPAA-compliant AI for summarizing intake interviews, organizing testing data, and generating feedback notes.[12:39] Leveraging NotebookLM for deep research, niche development, and becoming an expert faster.[18:54] Creating your own AI “business advisory panel” to review P&Ls, analyze cash flow, and get multi-perspective guidance on decisions.Links From The Episode:AI Competencies Framework - https://thetestingpsychologist.com/wp-content/uploads/2025/09/Testing-Psychologist-AI-Competencies-Evaluation-Form.pdfBastionGPT - https://bastiongpt.com/Reverb Reports - https://reverbreports.com/Google Workspace - https://referworkspace.app.goo.gl/EtJ2 Whispr Flow - https://ref.wisprflow.ai/nicole-mc-canceNotebookLM - https://notebooklm.google/ Episode #148: How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice) → https://mccancemethod.com/episode-148-how-to-answer-every-call-help-every-client-using-an-ai-receptionist-in-your-practice/ Want to Connect with Jeremy?The Testing Psychologist : www.thetestingpsychologist.comFacebook - www.facebook.com/thetestingpsychologistLinkedIn - https://www.linkedin.com/in/drjeremysharp/Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sit down with Uriah Guilford from The Productive Therapist to talk all things AI! We dive into how using an AI receptionist can help you stop missing calls, book more clients, and support your admin team. This tech might just be the key to streamlining your practice and saving your sanity!Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:39] What an AI receptionist actually is and how it helps therapists[03:34] How AI can identify and handle crisis calls appropriately[05:10] Oversight and quality assurance features, including call sentiment tracking[07:01] How to use the AI receptionist alongside your current admin team[08:13] The surprisingly affordable pricing and how to determine if it's worth it[11:19] What the full intake process looks like using the AI receptionistLinks From The Episode:Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MOSimpleIntake - Your new AI Receptionist: https://productivetherapist.com/simpleintake/?am_id=nicole7034More about Uriah:Uriah Guilford is a licensed therapist and a group practice owner. He's also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. He's a technology nerd, a minimalist travel packer and a rock drummer.Want to Connect with Uriah? The Productive Therapist – https://productivetherapist.com/YouTube - https://www.youtube.com/@productivetherapistPodcast - https://pod.co/the-productive-therapist-podcastFacebook: https://www.facebook.com/productivetherapInstagram: https://www.instagram.com/productivetherapist/Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/xOkNBJA4xjQIn this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and strategies that helped me build a thriving group practice, even when the path ahead felt unclear.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:43] Why stepping into the unknown is essential for practice growth[04:25] The mindset shift that helped me overcome fear of risk[06:59] How your upbringing impacts your relationship with fear and risk[08:46] Building your “tolerance” for uncertainty and taking action anyway[12:44] Transforming your family legacy through business success[15:31] The truth about hard work, resilience, and figuring things outLinks From The Episode:EP135: The Time I Almost Went BankruptEP31: How I Become Confident (This May Surprise You)EP142: Meditation: 2026 The Year Your Receive With EaseSecrets of the Millionaire Mindset by T. Harv Eker: https://amzn.to/49oLdJg (CAD) https://amzn.to/4pOTwTz (US) Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[04:25] The tricky balance between being yourself and stepping fully into your CEO role[06:43] Why it’s okay and even important to reward high performers, as long as it’s performance-based[11:34] The 90-day check-in strategy that can help you lead more effectively[16:00] What types of communication should happen in person vs. team-wide[19:39] Why sensitive leaders make the best CEOs Links From The Episode:Want my Watch List? DM me @nicole.mccancemethod on Instagram with just two words “Watch List” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/Google Workspace: https://referworkspace.app.goo.gl/EtJ2Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ualmhYtKQ7U Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod