The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
by Nicole McCance
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
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25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
15,001 - 40,000
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On the show
From 11 epsHost
Recent guests
Recent episodes
Growth Stories: How Therapists Built 7-Figure Group Practices
May 5, 2026
1h 06m 14s
The Evolution of SEO as we shift to Gemini
Apr 28, 2026
35m 45s
The Signs You’re Ignoring That Are Holding Your Practice Back
Apr 21, 2026
16m 45s
The Exact Hiring Order That Helped Me Scale a Group Practice to 7-Figures
Apr 14, 2026
21m 09s
Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)
Apr 7, 2026
30m 25s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/5/26 |  Growth Stories: How Therapists Built 7-Figure Group Practices✨ | group practicescaling therapy practices+3 | — | The Hiring Methodmccancemethod.com | — | therapy practicegrowth stories+3 | — | 1h 06m 14s | |
| 4/28/26 |  The Evolution of SEO as we shift to Gemini✨ | SEOAI+3 | Chris Morin | The Hiring Methodmccancemethod.com | — | SEOAI+5 | — | 35m 45s | |
| 4/21/26 |  The Signs You’re Ignoring That Are Holding Your Practice Back✨ | therapy practiceleadership+3 | — | The McCance Method | YouTube | CE hoursstrategy call+3 | — | 16m 45s | |
| 4/14/26 |  The Exact Hiring Order That Helped Me Scale a Group Practice to 7-Figures✨ | hiringgroup practice+3 | — | The McCance Method | YouTube | hiring ordergroup practice+3 | — | 21m 09s | |
| 4/7/26 |  Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)✨ | group therapy practicebuying a practice+3 | Daniel King | Fireside StrategicThe McCance Method | YouTube | group therapypractice sale+3 | — | 30m 25s | |
| 3/31/26 |  The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures✨ | marketingemail marketing+3 | — | The Hiring MethodYouTube | — | zero-cost marketingemail marketing+3 | — | 52m 43s | |
| 3/24/26 |  The Most Common Therapy Website Mistakes (and What Actually Converts)✨ | therapy website mistakesmarketing+3 | — | The Hiring MethodYouTube+1 | — | therapywebsite mistakes+3 | — | 50m 06s | |
| 3/17/26 |  How Therapists Can Use Progress Reports to Increase Referrals Fast✨ | progress reportsreferrals+3 | — | The Hiring MethodYouTube+1 | — | therapyreferrals+3 | — | 1h 01m 04s | |
| 3/12/26 |  How Jane Helped Me Grow My Group Practice✨ | group practice growththerapy practice management+3 | Lee-Anne | Jane | Canada | group practicetherapy+5 | — | 26m 03s | |
| 3/10/26 |  3 Signs You're Ready for a Group Practice✨ | group practicescaling therapy practice+3 | — | — | — | group practicetherapy+5 | — | 22m 26s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/3/26 |  Behind the Scenes: My Daily Routine While Growing a Group Practice✨ | daily routinegroup practice+3 | — | The McCance Method | YouTube | daily routinegroup practice+6 | — | 26m 23s | |
| 2/24/26 |  Using AI in Private Practice and Assessment | Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ In this episode, I sit down with Dr. Jeremy Sharp to talk all things AI and how you can actually use it in your private practice right now. We dive into practical ways to streamline intake, cut report-writing by 50% (or more!), and use AI as your personal business advisory panel. If you’ve been curious about AI but unsure where to ... | 23m 26s | ||||||
| 2/17/26 |  The Truth About Being Married to a High-Achieving Therapist | Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-FigureTherapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/WUfVeDSbfes In this episode, I’m getting real about what it’s actually like to be married or partnered with a high-achieving therapist. I share personal stories from my own marriage, the blind spots that can show up when we’re building big things, an... | 17m 58s | ||||||
| 2/10/26 |  How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice) | Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sit down with Uriah Guilford from The Productive Therapist to talk all things AI! We dive into how using an AI receptionist can help you stop missing calls, book more clients, and support your admin team. This tech might just be the key to streamlining your practice and saving your sanity! Make sure to bring your paper a... | 24m 59s | ||||||
| 2/3/26 |  Behind the Scenes of My Group Coaching Program: The Clinic Growth Map | Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I'm sharing a behind-the-scenes look at my six-month coaching program, the Clinic Growth Map. If you're feeling stuck and wondering how to scale beyond solo practice, this one's for you. I break down what’s inside, how it works, and what to expect if you join us. Make sure to bring your paper and pen because this episode i... | 35m 08s | ||||||
| 1/27/26 |  How to Handle Risk, Fear, and the Unknown When Growing Your Therapy Practice | Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/xOkNBJA4xjQ In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and ... | 21m 35s | ||||||
| 1/20/26 |  The Dashboard You Need to Track Your Metrics | Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/nmtoAQflQKI In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many thera... | 28m 23s | ||||||
| 1/13/26 |  CEO Leadership: How to Lead Without Being Your Team’s Friend | Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively. Make sure to bring your paper and pen because this episode is full of a... | 21m 45s | ||||||
| 1/6/26 |  Your 2026 Roadmap for Practice Growth | Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I walk you through how to create your 2026 roadmap to grow your practice with intention. I share reflections from 2025 and help you plan out your ideal year, personally and professionally, so you can step into the CEO role with clarity and purpose. Make sure to bring your paper and pen because this episode is full of actionabl... | 22m 31s | ||||||
| 12/30/25 |  Meditation: 2026 The Year You Receive with Ease | In this episode, I’m guiding you through a calming meditation to help you align with ease, abundance, and trust as you step into 2026. This practice is all about letting go of hustle and embracing a new chapter where receiving replaces striving. Find a quiet space, breathe deeply, and let yourself soften into the leader you’re becoming. Want more? Nicole has 10 Money Manifestation Meditations for Group Practice Owners → https://mccancemethod.com/money-manifestation-meditations/ F... | 12m 51s | ||||||
| 12/23/25 |  Your Year-End Check-In: Lessons From 2025 to Allow More Ease in 2026 | Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to watch this episode on video? Check it out here on YouTube → https://youtu.be/BGdM54NjIak In this episode, I take you through a reflective check-in to help you process the peaks and pits of 2025 so you can step into 2026 with more ease and clarity. I get personal about my own lessons, share what I’m letting go of, and guide you to think about what matters most moving... | 21m 01s | ||||||
| 12/16/25 |  Double Your Impact (and Income) with Intensives | Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I’m joined by Amanda Buduris, a business coach for therapists, to talk all about therapy intensives. Amanda shares how shifting to longer, focused sessions not only accelerates client breakthroughs but also significantly increases your income. This is a must-listen if you’ve been curious about adding intensives to your offerings! Make sure to bring your paper and... | 22m 15s | ||||||
| 12/9/25 |  Success Stories: The Strategies Behind 6- and 7-Figure Therapist Growth | Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wTW3oE0Ih9U In this episode, I’m giving you exclusive behind-the-scenes access to my Success Panel, where four inspiring group practice owners share how they scaled to six and seven figures. From hiring their first clinic... | 56m 22s | ||||||
| 12/2/25 |  How a Free Strategy Call Can Help You Grow Your Practice Fast | Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I sit down with our incredible Clinic Growth Map advisors, Mike and Hailey, to pull back the curtain on what really happens during our free strategy calls. We break down why these calls are so transformative, how they help you get clarity on your ne... | 17m 53s | ||||||
| 11/25/25 |  3 Marketing Strategies That Are Working Right Now to Grow Your Practice | Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/CX_KyduyN5o In this episode, I share the top three marketing strategies that are bringing in clients right now and guess what? They don’t include social media. From fixing your website to leveraging email and connecting with family doctors, these are simple... | 21m 09s | ||||||
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