How to Retain Therapists in a Group Practice (Without Burning Out or Overpaying)

From The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice by Nicole McCance

June 9, 2026 · 23 min · Episode 166

About this episode

This episode discusses strategies for retaining therapists in a group practice while avoiding burnout and excessive pay.

Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:30] What culture really means in your group practice. [05:00] How clear expectations make you a better leader. [08:00] Psychological safety is the #1 reason therapists stay. [10:30] Use 90-day check-ins to retain top talent. [14:00] Why vulnerability builds trust with your team. [18:00] The "culture cancer" that's costing you good therapists. Links From The Episode: Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO The…

People in this episode

Host: Nicole McCance

Topics covered

therapist retention
group practice management
psychological safety
organizational culture
leadership
team trust

Keywords

therapist retention
group practice
psychological safety
culture cancer
leadership
90-day check-ins
vulnerability
trust

Mentioned in this episode

Organizations: Janeapp

Books & works: The Culture Code: The Secrets of Highly Successful Groups

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