Data Meets Discovery: Spotlight on Women-Owned Brands

Data Meets Discovery: Spotlight on Women-Owned Brands

From The Buyer's Desk by Independent Natural Food Retailers Association

March 3, 2026 · 16 min · Season 2 · Episode 82

About this episode

The episode explores the growth of women-owned brands in the natural foods industry, highlighting key players and data trends.

To kick off International Women’s Month, we’re diving into the data behind women-owned brands in this week’s episode of The Buyer’s Desk!  Join SPINS expert Jim Olson and Senior Category Manager Kim Route as they explore this growing category (up 22% at INFRA stores compared to last year). From The Cycle’s period relief beverages to the vibrant flavors of Fly by Jing, explore the female founders that are reshaping the natural foods industry. 

People in this episode

Guests: Jim Olson, Kim Route

Topics covered

  • women-owned brands
  • natural foods industry
  • data analysis
  • entrepreneurship
  • female founders

Keywords

  • women-owned brands
  • natural foods
  • data
  • entrepreneurship
  • female founders
  • SPINS
  • INFRA

Mentioned in this episode

Organizations: SPINS, The Cycle, Fly by Jing, INFRA

Products: period relief beverages

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