About this episode

Lou Rogers discusses the impact of social media and sustainability on the fashion industry.

Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashion have reshaped the industry. From sustainability to storytelling, discover why great fashion marketing is about more than the latest trends.

People in this episode

Guest: Lou Rogers

Topics covered

• fashion communication
• social media
• influencers
• sustainability
• storytelling
• second-hand fashion

Keywords

• fashion
• marketing
• social media
• influencers
• sustainability
• second-hand fashion
• storytelling

Mentioned in this episode

Organizations: Trendlistr, Northumbria University

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