Media 360: What's the biggest change impacting media this year?

About this episode

The episode discusses major changes in the media industry following a conference featuring senior marketers and media leaders.

Campaign's Media 360 opened its doors last week to a room of senior marketers, media owners and agency leaders. Food critic and Masterchef presenter Grace Dent opened the two-day conference in Brighton with speakers including co-host of The Rest Is Politics , Alastair Campbell , The Guardian 's global chief advertising officer Imogen Fox and Michelle Spillane, managing director, Paddy Power Online at Flutter UK. This episode features the event's co-chairs: Sannah Rogers, chief executive of Zenith UK, and James Bailey, chief executive of Dentsu Media UK and Ireland. They chat to Campaign's tech and multimedia editor Lucy Shelley about their reflections on the media industry following the conference and discuss the biggest changes affecting the media industry and the people in it. Before the interview, media editor Beau Jackson and deputy media editor Shauna Lewis chat with Shelley on their reflections after day one, on themes of trust, community and Big Tech. Further reading: PepsiCo on how a media shake-up boosted OOH Bauer’s Thomas Garry wins Media360 Challenge 2026 How Just Eat and British Heart Foundation manage brand risk in influencer marketing Guardian ads chief: Brands…

People in this episode

Hosts: Sannah Rogers, James Bailey

Topics covered

• media industry changes
• marketing insights
• conference reflections
• trust in media
• Big Tech impact
• community in media

Keywords

• media conference
• marketing
• media industry
• trust
• Big Tech
• community
• advertising

Mentioned in this episode

Organizations: Paddy Power Online, Flutter UK, Campaign, Zenith UK, Dentsu Media UK and Ireland, The Guardian

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