EP341 Cash Confidence is the Missing Piece in your Exit Strategy
From The Cash Rich Exit Podcast by Colleen O'Connell-Campbell, Wealth Advisor at RBC Dominion Securities,
February 24, 2026 · 35 min
About this episode
Colleen O'Connell-Campbell and Melissa Houston discuss the importance of cash confidence in exit strategies for business owners.
Revenue is vanity. Profit is sanity. Cash flow is sovereignty. In this episode, host Colleen O'Connell-Campbell sits down with Melissa Houston - CPA, business finance coach, fractional CFO, and author of 'Cash Confident' - to explore why so many business owners are working hard but not building wealth. Melissa shares her mission to close the business financial literacy gap, particularly for women entrepreneurs, and explains how a few key changes in pricing, expense management, and cash flow can completely change a business's trajectory. The conversation covers the emotional side of money (including both Colleen's and Melissa's personal money stories), the alarming stats on women-owned businesses, and why understanding your numbers is the foundation for building a business that is not just profitable, but sellable. Melissa also previews Profit Buys, her AI-powered tech platform designed to put a fractional CFO in every business owner's pocket. Key Takeaways: Financial literacy is not optional for business owners. Your accountant, bookkeeper, and financial advisor are partners - but they do not give you permission to check out of your own numbers. Revenue and profit are not the…
People in this episode
Host: Colleen O'Connell-Campbell
Guest: Melissa Houston
Topics covered
- cash flow
- financial literacy
- women entrepreneurs
- business strategy
- profit management
Keywords
- cash flow
- financial literacy
- business owners
- profit
- women entrepreneurs
Mentioned in this episode
Organizations: RBC Dominion Securities
Books & works: Cash Confident
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