EP342 How SheBoot is Solving the 2% Problem

EP342 How SheBoot is Solving the 2% Problem

March 10, 2026 · 34 min

About this episode

The episode discusses how SheBoot is addressing the disparity in venture capital funding for women-founded companies.

Host: Colleen O'Connell-Campbell, Wealth Advisor, RBC Dominion Securities Guests: Sonya Shorey (CEO, Invest Ottawa), Jennifer Francis (Chair, Capital Angel Network), and Julia Elvidge - Co-founders of She Boot Episode Summary: Only 2% of venture capital flows to women-founded companies - yet women start roughly 15% of all companies. In this episode, Colleen sits down with the three co-founders of SheBoot, a national nonprofit that is tackling this gap from both sides of the table - making women tech founders investment-ready and mobilizing women angel investors to fund them. What started in 2020 with 10 investors putting in $10,000 each has grown into a national program with a waitlist of investors, $300,000 in annual investment prizes, and $54 million catalyzed in follow-on funding. The conversation covers how SheBoot's dual mandate works, the special purpose vehicle structure that simplifies the cap table, real stories of founders who have scaled from pitch competition to million-dollar raises and beyond, and why getting more women investing is just as critical as getting more women funded. Key Takeaways Women receive approximately 2% of venture capital despite founding roughly…

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