About this episode

Sloane Heffernan discusses the importance of storytelling for Catholic schools and how to effectively share their unique narratives.

Host: John Mihalyo | Guest: Sloane Heffernan, Founder, Storymore Your school has an incredible story happening inside its four walls every single day. So why does almost nobody outside those walls know about any of it? Sloane Heffernan spent the majority of her career in broadcast news at NBC affiliates in Georgia, Florida, and North Carolina before the weight of the stories she was covering started eating away at her. She left the newsroom and founded Storymore, where she now helps organizations, including Catholic schools across the country, find and share their stories through video and clear messaging. She's also sent all three of her own kids through Catholic school, so this conversation is personal for her too. In this episode, Sloane and John dig into why so many Catholic schools are sitting on one of the best kept secrets in education, and what it actually takes to stop keeping it. They talk about the real difference between putting information out there and telling a story people feel, why the school leader usually isn't the right person to be the face of that story, and how any school, regardless of budget, can start capturing what is already happening in their…

People in this episode

Host: John Mihalyo

Guest: Sloane Heffernan

Topics covered

• storytelling
• Catholic schools
• education
• communication
• school leadership

Keywords

• storytelling
• Catholic education
• school communication
• education stories
• school leadership

Mentioned in this episode

Organizations: Storymore, NBC

Places: Georgia, Florida, North Carolina

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