Christmas, Chaos and GTM - Season 4: Episode #80

About this episode

The episode discusses effective go-to-market strategies and challenges faced by founders in the current economic landscape.

It’s the Cheat Code Christmas Special! Join the hosts for an always colorful, yet never without value, conversation with Craig Rosenberg and Scott Albro on what actually works in go-to-market right now and why most founders are getting it wrong. If you’re trying to break through buyer apathy, build a brand from scratch, or rethink how you go to market in 2026, this episode will challenge a lot of assumptions. In a world defined by the attention economy, economic uncertainty, and buyer skepticism, Craig and Scott break down why traditional GTM playbooks are failing and what’s replacing them. The conversation goes deep into why founders, especially technical ones, tend to dismiss go-to-market, how ABM has evolved (and why it’s far from dead), and what differentiated outreach really looks like today. They also explore where AI actually adds value, why productivity gains aren’t enough on their own, and how strong points of view and charismatic leadership can cut through noise in even the most crowded markets. Chapters 00:00 Introduction and Holiday Cheer 02:59 Understanding Go-To-Market Strategies 06:02 The Attention Economy and Market Dynamics 08:55 Differentiated Marketing Tactics…

People in this episode

Host: The Cheat Code & Friends

Guests: Craig Rosenberg, Scott Albro

Topics covered

• go-to-market strategies
• buyer apathy
• brand building
• economic uncertainty
• AI in marketing
• founder challenges

Keywords

• go-to-market
• founders
• buyer skepticism
• ABM
• charismatic leadership
• brand recognition
• attention economy

Mentioned in this episode

Organizations: The Cheat Code & Friends, In Revenue Capital

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