
How CUPBOP Took Korean Street Food Global | Dok Kwon & Junghun Song (E165)
From The Chef JKP Podcast by The Chef JKP Podcast
June 4, 2026 · 1h 39m · Season 12 · Episode 12
About this episode
Chef JKP interviews Dok Kwon and Junghun Song about building CUPBOP from a food truck to a global brand.
Send us Fan Mail What does it take to build a Korean street food brand from a used food truck into a global restaurant business? Chef JKP sits down with Dok Kwon, President & COO of CUPBOP, and Junghun Song, Co-Founder & CEO of CUPBOP. They talk about the early food truck days, Junghun’s journey from dance to hospitality, Dok’s move from Citadel to restaurants, their Shark Tank pitch, why they walked away from the Mark Cuban deal, and how CUPBOP is scaling across the US, Indonesia, ...
People in this episode
Host: Chef JKP
Guests: Dok Kwon, Junghun Song
Topics covered
- Korean street food
- restaurant business
- food truck
- entrepreneurship
- Shark Tank
- business scaling
Keywords
- CUPBOP
- Korean food
- food truck business
- entrepreneurship
- Mark Cuban
- Shark Tank pitch
- restaurant scaling
Mentioned in this episode
Organizations: CUPBOP, Citadel, Shark Tank
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