254: The Foundation Most Authors Skip

About this episode

Alyssa Avant discusses the importance of clarity in messaging for authors and introduces a framework to enhance book marketing.

Most authors don't have a marketing problem — they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing, Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it: "I help ___ go from ___ to ___ so they can ___." This one statement becomes the foundation for all of your content, emails, speaking, and offers. Tune in and walk away with the clarity your book marketing has b...

People in this episode

Host: Alyssa Avant

Topics covered

• book marketing
• clarity in messaging
• author strategies
• content creation
• marketing framework

Keywords

• marketing problem
• clarity problem
• messaging
• framework
• content
• emails
• offers

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