About this episode

Alyssa Avant discusses the biggest mistake authors make regarding their content and emphasizes the importance of owning their platforms.

Most authors think they need to create more content, but the real issue is often where that content lives. In this episode, Alyssa kicks off a new series, Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, by unpacking the biggest mistake she sees—building on platforms you don’t own. Learn why your website and email list matter more than ever, and how to create content that keeps working for you long-term.

People in this episode

Host: Alyssa Avant

Topics covered

• content strategy
• authors
• digital platforms
• website importance
• email list
• long-term content

Keywords

• content creation
• authors
• website
• email marketing
• content strategy
• digital ownership

More episodes of The Christian Business Advantage

• 256: Start Your Email List Before You Feel Ready · April 20, 2026 · 8 min
• 255: Why 50 Amazon Reviews Matter More Than You Think · April 13, 2026 · 9 min
• 254: The Foundation Most Authors Skip · April 6, 2026 · 8 min
• 253: Staying Rooted in Your Core Message · March 30, 2026 · 10 min
• 252: Charging Confidently as a Christian Leader · March 23, 2026 · 8 min
• 251: Building a Simple Sales Ecosystem · March 16, 2026 · 8 min

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