258:The Biggest Mistake Authors Make with Their Content
From The Christian Business Advantage by Alyssa Avant
May 4, 2026 · 5 min
About this episode
Alyssa Avant discusses the biggest mistake authors make regarding their content and emphasizes the importance of owning their platforms.
Most authors think they need to create more content, but the real issue is often where that content lives. In this episode, Alyssa kicks off a new series, Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, by unpacking the biggest mistake she sees—building on platforms you don’t own. Learn why your website and email list matter more than ever, and how to create content that keeps working for you long-term.
People in this episode
Host: Alyssa Avant
Topics covered
- content strategy
- authors
- digital platforms
- website importance
- email list
- long-term content
Keywords
- content creation
- authors
- website
- email marketing
- content strategy
- digital ownership
More episodes of The Christian Business Advantage
- 262: Why Most Authors Are Creating Too Much Content · June 1, 2026 · 8 min
- 261: Substack: A Temporary Platform Evaluation · May 25, 2026 · 10 min
- 260: Substack, Social Media, and Platforms: How to Use Them Without Losing Control · May 18, 2026 · 6 min
- 259 What You Should Own (and Why It Matters More Than Ever) · May 10, 2026 · 6 min
- 257: Consistency That Actually Leads to Growth · April 27, 2026 · 7 min
- 256: Start Your Email List Before You Feel Ready · April 20, 2026 · 8 min
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