From niche to necessity: the circular economy's strategic moment
About this episode
This episode discusses the shift of circularity from a sustainability agenda to a central focus in business strategy amidst economic disruptions.
Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy. And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured. In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom.
People in this episode
Host: Seb
Guests: Julia Binder, Manuel Braun
Topics covered
- circular economy
- business strategy
- sustainability
- resource management
- economic restructuring
Keywords
- circular economy
- trade wars
- resource shortages
- AI
- business model
Mentioned in this episode
Organizations: IMD Business School
Books & works: The Circular Business Revolution
More episodes of The Circular Economy Show Podcast
- How do we break the silos between bio-based policy and circularity?
- Driving circularity: shared infrastructure for scalable change
- EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots
- How does business benefit from regenerative practices?
- Is it game over for the CSO?
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