How does business benefit from regenerative practices?
About this episode
Pippa interviews JJ Freijo about how Brambles implements regenerative practices through a rental model for pallets and containers.
In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains.
People in this episode
Host: Pippa
Guest: JJ Freijo
Topics covered
- regenerative practices
- sustainability
- circular economy
- supply chains
- business innovation
Keywords
- regenerative practices
- sustainability
- Brambles
- circular economy
- supply chains
- product innovation
Mentioned in this episode
Organizations: Brambles
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