Mackenzie Perna - Co-Founder, Sun & Sol

From The co-lab career stories by the co-lab

November 18, 2025 · 15 min · Season 10 · Episode 8

About this episode

Mackenzie Perna discusses her journey from corporate creative to co-founder of Sun & Sol, emphasizing the importance of community in branding.

Mackenzie Perna has spent over a decade shaping how global brands tell their stories online. A community-first marketer and strategist, she built her career at Red Bull and TikTok, where she launched social strategies, amplified world-renowned athletes, and led initiatives spotlighting underrepresented creators and cultures. She's collaborated with brands including Roc Nation, Sony Latin, and Disney Music Group. Today, as co-founder of Sun & Sol, she brings that cultural fluency to impact-driven brands, helping them connect authentically with their communities. In this episode, Nancy Herrmann chats with Mackenzie as she reflects on her evolution from corporate creative to founder, how intuition has shaped her leadership style, and why community remains the heartbeat of every brand she touches.

People in this episode

Host: Nancy Herrmann

Guest: Mackenzie Perna

Topics covered

community marketing
brand storytelling
leadership
cultural fluency
impact-driven brands

Keywords

Mackenzie Perna
Sun & Sol
community marketing
brand storytelling
leadership style
cultural fluency
impact-driven brands

Mentioned in this episode

Organizations: Sun & Sol, Red Bull, TikTok, Roc Nation, Sony Latin, Disney Music Group