#117 - When Your Coaching Business Feels Too Hard (Part 2): Self-Doubt, Money, and Staying in the Game

#117 - When Your Coaching Business Feels Too Hard (Part 2): Self-Doubt, Money, and Staying in the Game

February 5, 2026 · 1h 9m · Season 1 · Episode 117

About this episode

The episode discusses the challenges of self-doubt, financial pressure, and maintaining motivation in a coaching business.

When your coaching business feels too hard, it’s rarely just about strategy. In this conversation (a follow-up to Episode #115 ), Ruth Saville, Alex Whitton and Robbie Swale explore three of the biggest pressure-points coaches face as they try to stay in the work for the long game: self-doubt, money, and the quiet temptation to question everything when things feel wobbly. Together, we talk about: Self-doubt : how it shows up, why it’s so persistent, and what helps you stay grounded (including building your own evidence bank of impact) Tactics and alignment : the difference between “hard because it’s growth” and “hard because it’s avoidable suffering” Money pressure : why financial scarcity affects how we think, and how simple, practical actions can bring steadiness back Staying in the game : creating systems that help you keep moving even when you’re tired, overwhelmed, or questioning your path This is an episode for coaches who want to keep going - without pretending it’s easy, and without needing to take themselves quite so seriously along the way. And if you’d like support with all of this - building the business and staying human while you do it - you can explore The Coach’s…

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