About this episode

Emma and Danny Hoffman discuss key commerce topics including fulfillment costs, California's case against Amazon, and Amazon's brand-agnostic Sponsored Prompts.

In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce topics brands should have on their radar right now. Listen in for insights on who is absorbing the cost of ever-faster fulfillment, what California’s case against Amazon could mean for brands and consumers, and why Amazon’s move to brand-agnostic Sponsored Prompts signals a bigger shift in how shoppers search and how brands show up in AI-assisted discovery.

People in this episode

Host: Emma Hoffman

Guest: Danny Hoffman

Topics covered

• fulfillment costs
• California case against Amazon
• brand-agnostic Sponsored Prompts
• AI-assisted discovery
• commerce trends

Keywords

• fulfillment
• Amazon
• California
• Sponsored Prompts
• AI
• commerce
• brands

Mentioned in this episode

Organizations: Amazon

Places: California

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