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From 10 epsHosts
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Recent episodes
This Month Above the Fold - Alexa for Shopping, Prime Day in June, and the store's role in retail's data shifts
Jun 8, 2026
31m 00s
How to plan for the next 5 years of retail disruption
Jun 1, 2026
19m 45s
How Clorox is building toward 1:1, personalized marketing in a multi-retailer world
May 18, 2026
28m 11s
This Month Above the Fold - who pays for faster fulfillment, California's case against Amazon, and Amazon's brand-agnostic Sponsored Prompts
May 4, 2026
25m 59s
Turning partnerships into cultural moments that sell
Apr 20, 2026
28m 29s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/8/26 | This Month Above the Fold - Alexa for Shopping, Prime Day in June, and the store's role in retail's data shifts✨ | conversational commerceretail calendar changes+1 | Danny Hoffman | Alexa for ShoppingAmazon | — | AmazonAlexa for Shopping+5 | — | 31m 00s | |
| 6/1/26 | How to plan for the next 5 years of retail disruption✨ | retail disruptionfuture planning+4 | Doug Koontz | Flywheel Retail Insights | — | retaildisruption+5 | — | 19m 45s | |
| 5/18/26 | How Clorox is building toward 1:1, personalized marketing in a multi-retailer world✨ | personalized marketingeCommerce+3 | Tiffany Tan | CloroxAI | — | Cloroxpersonalized marketing+5 | — | 28m 11s | |
| 5/4/26 | This Month Above the Fold - who pays for faster fulfillment, California's case against Amazon, and Amazon's brand-agnostic Sponsored Prompts✨ | fulfillment costsCalifornia case against Amazon+3 | Danny Hoffman | Amazon | California | fulfillmentAmazon+5 | — | 25m 59s | |
| 4/20/26 | Turning partnerships into cultural moments that sell✨ | partnership marketingbrand growth+3 | Keke Strayhan | Flywheel Digital | — | partnership marketingauthenticity+3 | — | 28m 29s | |
| 4/6/26 | This Month Above the Fold - Joybuy launches in Europe, the changing upper funnel landscape, and where retail media spend will go in an AI search-driven future✨ | Joybuy launch in Europeretailer DSPs+3 | Danny Hoffman | JoybuyFlywheel Digital+2 | — | Joybuyretail media+5 | — | 26m 27s | |
| 3/16/26 | The ultimate playbook for scaling creator-driven sales on TikTok Shop✨ | TikTok Shopcreator-driven sales+3 | Deren Baker | TikTok Shop UnlockedFlywheel Ventures+1 | — | TikTok Shopcreator sales+3 | — | 32m 17s | |
| 3/5/26 | This Month Above the Fold - performance versus transparency, industry signals from The Trade Desk, & LLM measurement✨ | performance vs. transparencymedia buying+5 | — | The Trade Desk | — | media buyingtransparency+6 | — | 19m 37s | |
| 2/16/26 | Powering incremental off‑platform media with Instacart’s unique data and audiences✨ | off-platform mediafirst-party data+3 | Adam Silverblatt | InstacartThe Trade Desk+3 | — | Instacartoff-platform strategy+3 | — | 25m 17s | |
| 2/2/26 | This Month Above the Fold w/ Patrick Miller - Amazon's "agents versus AWS" strategy, Walmart's AI and assortment bets, & Amazon's grocery pivot✨ | Amazon strategyWalmart AI+4 | Patrick Miller | AmazonWalmart+3 | — | AmazonWalmart+6 | — | 19m 58s | |
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| 1/19/26 | Building for commerce growth now and in the future w/ Jason O'Toole of Hanesbrands | In this episode, Emma and Jason O’Toole (Head of Connected Commerce at Hanesbrands) dive into the evolving world of commerce strategy. They cover everything from building commerce-focused organizational structures to the unique challenges of selling apparel online. You’ll hear how Hanesbrands approaches SKU complexity, 3P competition, and brand protection, plus how they’re building connected commerce teams to meet the demands of today’s omnichannel landscape. Jason also shares his perspective on the agency of the future, and why adaptability matters more than ever. | — | ||||||
| 1/13/26 | How to turn Flywheel Retail Insights’ digital trends for 2026 into an action plan | Digital commerce is shifting fast, and ten big “trends to prepare for” can feel overwhelming. In this conversation, Emma and Hannah Donoghue (SVP, Commerce Intelligence at Flywheel) walk through Flywheel Retail Insights’ “Digital Trends to prepare for in 2026” report and translate it into concrete next steps. From agentic commerce and data clean rooms to value cycles, private label pressure, consolidation, and CTV, Hannah explains what changed, why it matters now, and how to build a focused 2026 plan instead of chasing every headline.Read the full "Digital Trends to prepare for in 2026" report here. | — | ||||||
| 12/17/25 | This Month Above the Fold w/ Patrick Miller - Black Friday/Cyber Monday, ChatGPT, the Warner Bros. deal, & 2025 highlights | In this episode, Emma Irwinand Patrick Miller close out the year by unpacking Black Friday Cyber Monday fatigue and how Amazon's asynchronous basket building and robust supply chain stand out. They dig into ChatGPT and Google Gemini, analyzing what truly has time, signal, and points of distribution, and how retailer partnerships with LLMs will shape shopping. Lastly, they cover what the potential Netflix x Warner Brothers deal means for consumers and advertisers. As a bonus, Patrick also names his retailer of the year, the most overrated story, and the one thing advertisers should leave behind in 2025. | — | ||||||
| 12/9/25 | From powerless to proactive: How brands can own the AI search revolution w/ Mike O'Donnell | In this episode, Emma sits down with Mike O’Donnell, SVP Innovation and Business Transformation at Flywheel, to break down the real impact of AI-powered search on consumer behavior and brand strategy. Mike shares why consumers are embracing generative tools like Amazon’s Rufus, how brands can adapt their content and measurement strategies for the new world of AI search, and what mass personalization means for the future of commerce. The conversation covers why consistent product data matters more than ever, how clean rooms and AI are unlocking audience-led advertising, and what Flywheel is building to help brands move from channel-based thinking to true return on consumer. Packed with practical insights, this episode is a must-listen for anyone looking to stay ahead in the evolving commerce landscape.Read the white paper, "From powerless to proactive: How brands can own the AI search revolution" here. | — | ||||||
| 11/24/25 | Behind the metrics: A framework for measuring advertising effectiveness with the Amazon Ads' Analytics & Insights team | What’s the real impact of your advertising - and how do you know when you’ve reached the point of diminishing returns? In this episode, Emma sits down with Iñigo Gutierrez Fernandez, Analytics & Insights Associate Principal at Amazon Ads, for a behind-the-scenes look at the science powering smarter budget decisions.Iñigo unpacks Amazon’s holistic measurement framework, from pinpointing the “tipping point” for ad efficiency, to understanding both immediate and long-term campaign impact, and even tracking omnichannel results through the Amazon Shopper Panel. You’ll learn how to move beyond guesswork and use data to identify when your investment is working, which channels drive lasting value, and how to build a strategy that fits your brand’s goals. | — | ||||||
| 11/20/25 | Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins | Every brand wants to drive stronger results - and truly understand what’s behind them. In this episode, we’re live from unBoxed at the Partner Content Studio with Paula Despins, VP of Campaign Measurement, Planning, and AMC, for an inside look at Amazon’s latest launches that are transforming campaign development, optimization, and measurement. Amazon's new Ads Agent empowers advertisers to build smarter audiences and campaigns, and democratizes access to AMC insights that further help understand what's driving real growth for your business. | — | ||||||
| 11/17/25 | Live From Amazon unBoxed 2025: AI, Full Funnel, & Where Retail Media Is Headed w/ Mike Feldman | Emma Irwin and Flywheel’s SVP of Commerce, Mike Feldman, are live from Nashville for a rapid-fire recap of Amazon unBoxed 2025. In just 20 minutes, Emma and Mike unpack the announcements shaping the future of retail media - from unified ad platforms and the latest in video innovation, to full funnel AI-powered campaigns and the evolving role of AMC. Hear candid takes on what’s truly new, which launches matter most, and why the human touch still sets agencies apart as automation accelerates. | — | ||||||
| 11/6/25 | Flywheel's Return on Consumer Dashboard: A breakthrough in consumer-centric measurement for brands | ROAS has long been the standard in retail media, but it leaves brands with an incomplete picture of shopper value. In this episode, VP of Product Gabe Fishbein joins Emma to reveal our "Return on Consumer Dashboard," a new solution that puts the entire consumer journey in focus.Gabe explains how this dashboard goes beyond campaign-level metrics and helps brands understand shopper value at every stage, from first interaction to loyalty. Discover where consumers drop off, where your investments make the most impact, and how to turn insights into growth.If you're ready to move beyond guesswork and truly see what drives value for your brand, this conversation is for you. Listen in for how our Return on Consumer dashboard gives you a clear path to smarter decisions and stronger results. | — | ||||||
| 11/3/25 | This Month Above the Fold w/ Patrick Miller - Amazon Earnings, “Help Me Decide,” Walmart Buys a Mall, and the CPG Manufacturer of the Future | Patrick Miller (Co-founder, Flywheel) and Emma jump into this month’s recap with insights on Amazon’s latest earnings and what they reveal about the company’s expanding grocery ambitions. They also explore Amazon’s new AI-powered “Help me decide” feature, discuss Walmart’s plans to transform a Pennsylvania mall into a mixed-use retail destination, and wrap up with a candid look at what it takes to succeed as a CPG manufacturer as industry pressures continue to mount. | — | ||||||
| 10/20/25 | Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey | In this episode, Emma sits down with Chris Rueckert, SVP of Commerce at Flywheel, to explore how shopper media is evolving and why it matters more than ever. Chris shares details on Flywheel’s new Shopper Media offering, highlighting the importance of connecting data, strategy, and the in-store experience.Listen in to learn how we're helping brands bridge the gap between retail media and shopper marketing, and why a holistic, consumer-centric approach is key for driving sales. Interested in learning more about our Retail Insights AI assistant? Let's connect: https://www.flywheeldigital.com/contact-us | — | ||||||
| 10/14/25 | Putting Members First: How Value Guides Costco’s Retail Media Vision | What happens when a retail giant puts member value at the center of its advertising strategy? In this episode, Emma sits down with Mark Williamson, Assistant Vice President of Retail Media at Costco Wholesale, to explore how Costco is building its retail media business without compromising on its core principle: delivering value to members. Mark shares insights from Costco’s journey, including the challenges and opportunities of unifying omnichannel data, the importance of identity fidelity, and why member trust outweighs short-term ad revenue. If you listened to the episode and want to learn more about Flywheel's Shopper Media offering, click here. | — | ||||||
| 10/7/25 | This Month Above the Fold w/ Patrick Miller - ChatGPT's New Commerce Capabilities, the Streaming Landscape, & News from Amazon Accelerate | In this episode, Emma and Patrick dive into OpenAI’s new instant checkout feature with Etsy, discussing how AI-powered commerce is reshaping product discovery and the shopper journey. They additionally further unpack the recent streaming partnerships news and what it means for advertisers, and wrap up discussing new tools for sellers coming out of Amazon Accelerate. | — | ||||||
| 10/2/25 | Live from Amazon Accelerate 2025: AMC Accessibility w/ Alan Lewis of Amazon Ads | Gabe Fishbein, Flywheel's VP of Product, sat down with Alan Lewis (Director of Product, AMC, Amazon Ads) at Amazon Accelerate 2025 to discuss AMC’s expanded accessibility, new user-friendly features, and how brands of all sizes can use AMC for actionable insights. Listen in to learn how the platform is evolving and walk away with creative use cases, and what’s next for AMC. | — | ||||||
| 9/24/25 | AI is reshaping the PDP - but which elements actually drive results? Featuring Russ Dieringer of Stratably | Product detail pages (PDPs) are back in the spotlight, and for good reason. In this episode, Emma welcomes back Russ Dieringer, founder of Stratably, to dig into the state of the PDP in 2025, what brands are actually doing with their PDP content to win on Amazon, and how AI is changing the rules for content, search, and discovery. Register for Stratably's webinar, "From SEO to GEO: Mastering the New Rules of AI-Driven Commerce" with Flywheel's Mike O'Donnell here: https://register.gotowebinar.com/register/804566983527944792?source=fly | — | ||||||
| 9/17/25 | Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute | What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI’s “Reinventing for Omnichannel Success” report. Lauren shares why old org structures fall short, the urgent capabilities brands must build, and how cross-functional collaboration and mindset shifts are key to driving change. Read the report here. | — | ||||||
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