About this episode

Amy Woods discusses the importance of integrating content repurposing and distribution into B2B content strategies.

Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after. The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it. In this episode, part six of our seven-part content strategy series, Amy Woods tackles the part most teams leave until last. Repurposing and distribution. Spoiler: if your team's spending 80-90% of its time on creation and barely any getting that content seen, the balance is off. And it's worth fixing. This episode looks at the ins and outs of repurposing well, not cross-posting or checkbox marketing, but a genuinely strategic approach that's planned in from the start. Find out: Why repurposing isn't about copy-paste or checkbox marketing The ratio of time B2B content teams should be spending on creation versus distribution, and why most have it backwards How to structure content into segments that make it easier to repurpose later The "zero moment of truth," and what it means for how many…

People in this episode

Host: Amy Woods

Topics covered

• content repurposing
• B2B content strategy
• content distribution
• marketing strategy
• content creation

More episodes of The Content 10x Podcast

• How to Decide What B2B Content to Create and Where to Publish It · June 17, 2026 · 21 min

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