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- 🇧🇪BE · Marketing#136500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·300 episodes·Last published 1w ago - Monthly Reach
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500 to 3K🇧🇪100% - Active Followers
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150 to 900
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On the show
From 12 epsHost
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Recent episodes
Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy
Jul 2, 2026
Unknown duration
How to Decide What B2B Content to Create and Where to Publish It
Jun 18, 2026
Unknown duration
How Do You Build a B2B Content Strategy Around Clear Messaging and Positioning?
Jun 4, 2026
18m 07s
How Does Competitor Analysis Fit Into Your B2B Content Strategy?
May 21, 2026
18m 05s
How Do You Align a B2B Content Strategy to Business Goals?
May 7, 2026
13m 20s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 7/2/26 | Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy | Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after.The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it.In this episode, part six of our seven-part content strategy series, Amy Woods tackles the part most teams leave until last. Repurposing and distribution.Spoiler: if your team's spending 80-90% of its time on creation and barely any getting that content seen, the balance is off. And it's worth fixing.This episode looks at the ins and outs of repurposing well, not cross-posting or checkbox marketing, but a genuinely strategic approach that's planned in from the start.Find out:Why repurposing isn't about copy-paste or checkbox marketingThe ratio of time B2B content teams should be spending on creation versus distribution, and why most have it backwardsHow to structure content into segments that make it easier to repurpose laterThe "zero moment of truth," and what it means for how many touchpoints your audience needs before they trust youHow repurposing connects back to your core messaging and positioning, and why misalignment shows up fastest when content gets repurposedWhere AI helps speed up repurposing, and where it doesn’tImportant links & mentions:Blog post for this episode: Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy Part one of the series: What Is a B2B Content Strategy (And Why Does It Matter)?Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part five of the series: Where Should Your B2B Content Live (and Where Should It Not?)How Content Repurposing Can Help You Win the Zero Moment of TruthThe Ultimate Guide to Planning, Promoting and Repurposing B2B WebinarsB2B Webinar Planning PlaybookBamboo HR webinar repurposing case studyB2B content strategy series on YouTubeAmy on LinkedInContent 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 6/18/26 | How to Decide What B2B Content to Create and Where to Publish It | Are your channel decisions rooted in strategy, or just habit?For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics?Before long, there’s a whole content operation built around platforms nobody consciously chose.In this episode, Amy Woods gets into a crucial part of a B2B content strategy: deciding where your content should live and where it should not.From the difference between owned and borrowed channels, to finding the sweet spot between where your audience is and where your team can show up consistently, this episode gives you a practical framework for making channel decisions you can stand behind and revisit regularly.Find out:Why spreading your content across too many platforms dilutes rather than buildsThe difference between owned and borrowed channels, and why it matters for your long-term strategyHow to find the sweet spot between where your audience is and where your team can show up consistentlyWhy platform-specific content outperforms cross-posting every timeHow audience intent and your own content intent should shape your format decisionsWhether your channel strategy should factor in the customer journeyHow many platforms to focus on for an effective B2B content strategyThe three questions to ask when auditing every channel you are already onImportant links & mentions:Blog post about this episodeWhy Not All Content Works Everywhere and That's a Good Thing Take the B2B Content Operations BenchmarkPart one of the series: What Is a B2B Content Strategy (And Why Does It Matter)? Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part 6 of our B2B Content Strategy series: Why Content Repurposing & Distribution Should be Built Into Your B2B Content StrategyB2B content strategy series on YouTubeAmy on LinkedIn Content 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum ResultsTimestamps:00:00 Intro: Publish smarter, not harder00:50 B2B Content Strategy Series intro and recap02:15 Avoid the trap of being everywhere03:46 Free B2B Content Operations Benchmark Assessment04:30 Where your content should live05:39 Owned channels vs borrowed channels07:16 Importance of being confident on a platform08:42 Why you should review your channels… and how10:34 Content formats: don’t try to do everything10:58 Audience intent12:58 Customer journey and content types14:08 Repurposing across the funnel14:41 How many platforms should you focus on?15:42 How to audit your current channels17:30 When to double down or leave a platform18:46 Key takeaways: focus over spread19:19 Series recap: what’s next19:54 B2B Content Operations Benchmark reminder20:32 Wrap upAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. | — | ||||||
| 6/4/26 | How Do You Build a B2B Content Strategy Around Clear Messaging and Positioning?✨ | B2B content strategymessaging+3 | — | — | — | B2Bcontent strategy+4 | — | 18m 07s | |
| 5/21/26 | How Does Competitor Analysis Fit Into Your B2B Content Strategy?✨ | competitor analysisB2B content strategy+3 | — | Content 10xB2B Content Operations | — | competitor analysisB2B content strategy+4 | — | 18m 05s | |
| 5/7/26 | How Do You Align a B2B Content Strategy to Business Goals?✨ | B2B content strategybusiness goals+3 | — | Content 10x | — | B2B content strategybusiness goals+5 | — | 13m 20s | |
| 4/23/26 | What Is a B2B Content Strategy (And Why Does It Matter)✨ | B2B content strategycontent marketing+3 | — | — | — | B2B content strategycontent plan+3 | — | 18m 26s | |
| 4/9/26 | The B2B Content Operations Benchmark: Does Your Content Strategy, Operations, and Team Really Measure Up?✨ | B2B content strategycontent operations+3 | — | B2B Content Operations BenchmarkContent 10x+1 | — | B2B contentcontent strategy+3 | — | 19m 20s | |
| 3/26/26 | How to Build a B2B Podcast with Personality and Purpose with Jess Cook✨ | B2B podcastingcontent strategy+3 | Jess Cook | VectorThis Meeting Could Have Been a Podcast | — | B2B podcastcontent marketing+3 | — | 38m 00s | |
| 3/5/26 | How to Gain Cultural Buy-in for Your Employee-Led Content Program with Sarah Goodall✨ | employee-led contentcultural buy-in+4 | Sarah Goodall | Content 10x: More Content, Less Time, Maximum ResultsTribal Impact+2 | — | employee-led contentcultural buy-in+5 | — | 39m 18s | |
| 2/19/26 | How to Enable Employee-Led Content Without Forcing It✨ | employee-led contentcontent marketing+4 | — | LinkedInThe Content 10x Podcast+3 | — | employee contentcontent strategy+3 | — | 14m 58s | |
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| 2/5/26 | How to Build an Employee-Led Content System That Actually Works✨ | employee-led contentcontent strategy+3 | — | LinkedIn | — | employee-generated contentemployee advocacy+3 | — | 11m 54s | |
| 1/22/26 | Why Employee-Led Content Is the Biggest B2B Advantage in 2026✨ | employee-led contentB2B marketing+3 | — | B2BAI | — | B2B marketingemployee-led content+5 | — | 11m 36s | |
| 1/8/26 | Why Not All Content Works Everywhere (And Why That’s a Good Thing)✨ | B2B content strategycontent repurposing+3 | — | Content 10x: More Content, Less Time, Maximum ResultsContent 10x | 2026 | content strategyB2B marketing+3 | — | 12m 47s | |
| 12/11/25 | How Cloudflare Turned One Survey into Over 100 Pieces of Content with Amy Higgins✨ | content strategydata-driven marketing+3 | Amy Higgins | CloudflareContent 10x | — | content strategyCloudflare+3 | — | 39m 56s | |
| 11/27/25 | 8 Big Lessons From 8 Years of Running a B2B Podcast | After 8 years and 345 episodes, what does it really take to build a sustainable B2B podcast?In this milestone episode, co-hosts Amy Woods and Hayley Evans reflect on The Content 10x Podcast’s 8-year journey. Hayley asks Amy to share her 8 most important lessons learned from 8 years of consistent podcasting.Amy reveals how the podcast started with clear goals; to build authority, establish thought leadership, and understand what Content 10x’s clients experience with their own podcasts. But as she shares in this conversation, it’s evolved into something much more significant. This episode explores the realities of long-term content creation, from the critical importance of consistency to why repurposing has been essential for survival.Amy also shares the challenges, the unexpected benefits, and what it really takes to maintain quality content production year after year.Find out:Why Amy believes the podcast wouldn’t have survived 8 years without repurposingThe reason Content 10x moved from weekly to biweekly episodesHow “random acts of content” kill momentum and what to do insteadWhy a podcast is never just about content creation and the unexpected benefitsHow podcasting opened doors to speaking opportunities and partnershipsWhy maintaining high quality standards matters more than frequencyThe value of embracing and adapting to changeWhy investing in specialists beats trying to do everything yourselfHow podcasting became an unexpected L&D tool for professional growthImportant links & mentions:Blog post: https://www.content10x.com/345How to Win at AI Gen AI Search with Christopher Penn: https://www.content10x.com/310Learn more about The Content10x or book a call: https://www.content10x.com/services/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 11/13/25 | Should AI Run Your Personal Brand? The Dangers of Automating Authenticity | We trust leaders for their authenticity, so what happens when their words are written by AI?In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders, and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you.Shortly after the conversation with Ash, Amy came across a LinkedIn post promoting an AI platform that claims to study a CEO’s tone of voice, create their content, and even comment on posts on their behalf.It raised an important question if your personal brand isn’t personal anymore… what’s left?AI can make content faster. But leadership visibility isn’t about speed, it’s about sincerity.In this episode, Amy shares her thoughts on where AI fits into personal branding, and where it doesn’t, plus how leaders and companies can balance efficiency with authenticity.Find out:Why fully automating your personal brand completely misses the pointThe difference between human-supported and AI-generated leadership contentThe risks of outsourcing your voice completely and how to keep your leadership voice authentic, original, and humanWhere AI can play a useful role in the creative processImportant links & mentions:Blog post: https://www.content10x.com/344Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/343What Should You Use AI in Content Marketing (And When You Should Avoid It)? https://www.content10x.com/when-to-use-ai-in-content-marketing/AI in B2B Marketing: What’s Working, What’s Failing and What’s Next: https://www.content10x.com/340Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 10/30/25 | Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones | How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.Ash shares the story of how Great Leaders began, almost by accident, after working with Booking.com, and how the results from that project inspired a new model for companies looking to activate their senior teams on LinkedIn.This conversation dives into why helping leaders build a personal brand isn’t a risk but instead it’s a strategic advantage, and what it really takes to make it work inside complex businesses.Find out:The moment Ash realised leadership visibility was the next evolution of personal brandingWhy big organizations like Booking.com and Sky are investing in leadership voicesThe measurable business impact of activating leaders on LinkedInHow to balance company messaging with authentic personal expressionWhy the fear of “they’ll get headhunted” is an outdated mindsetHow to help senior leaders find confidence, consistency and real influence onlineAsh’s advice for “cracking LinkedIn” and what most people get wrongImportant links & mentions:Blog post: https://www.content10x.com/343Ash on LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/Great Influence: https://greatinfluence.com/Great Leaders: https://greatinfluence.com/leadersAmy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 10/16/25 | B2B Content Repurposing Done Right and How It’s Evolving | What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.Find out about:The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussionsWhy planning repurposing upfront delivers better results and avoids it becoming an afterthoughtThe dangers of “checkbox repurposing” – and how to focus on quality and substance over volumeHow leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated contentThe future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than everImportant links & mentions:Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 10/2/25 | How Smart B2B Marketing Leaders Structure their Teams, Collaborate & Outsource | How are top B2B marketing teams structured? What are their secrets and what do they outsource?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.Find out:How B2B marketing teams are structured (and how they stay lean yet agile)Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departmentsWhat gets kept in-house vs outsourced and how it’s a balancing actThe importance of a good brief for all project and pieces of work, whether working with in-house teams or external partnersImportant links & mentions:Blog post: https://www.content10x.com/341Amy on LinkedIn https://www.linkedin.com/in/amywoods2Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 8/28/25 | AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next | How are B2B marketing teams really using AI today?In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.Find out:What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)Why AI is seen more as an efficiency tool than a creatorWhere leaders are drawing the line: originality, brand voice, and thought leadershipThe biggest AI pitfalls — from “samey” content to compliance risksWhich AI tools are most popular with marketing teams todayHow human-led, authentic storytelling is becoming even more important in the AI eraImportant links & mentions:B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Shannon Howard on Linkedin: https://www.linkedin.com/in/mjcrawford1/Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/Paul Way on Linkedin: https://www.linkedin.com/in/pkway/Mike D’Errico on Linkedin: https://www.linkedin.com/in/michael-derrico/Matt Crawford on Linkedin: https://www.linkedin.com/in/mjcrawford1/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. | — | ||||||
| 8/7/25 | How to Build Processes to Power a Scalable B2B Webinar Program with Fidelity’s Steve Jones & Lauren Franklin | What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist. Their webinar program is built on structure, strategy, and serious results. Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from. Find out: How Fidelity structures webinar content for different B2B audiences Why every webinar follows a detailed 68-step project plan The power of live webinars - and how they make them work Supporting speakers and scaling without sacrificing quality Making webinars part of both the marketing and customer education strategy Smart repurposing tactics (and how they work within a compliance-heavy organization) How to optimize your webinar to adapt to sudden changes Important links & mentions: Our B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/Fidelity webinars: https://www.fidelity.com/learning-center/overviewSteve Jones on LinkedIn https://www.linkedin.com/in/fidelitystevejones/ Lauren Franklin on LinkedIn https://www.linkedin.com/in/fidelitylaurenfranklin/ Blog post on this topic: https://www.content10x.com/339Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/ Content 10x: https://www.content10x.com/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 7/17/25 | The Only Type of B2B How-to Guide Worth Creating | The content landscape has fundamentally shifted. Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages. In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportunity. Sophisticated B2B audiences still crave expert guidance for complex, high-stakes decisions. The key is understanding which how-to content to abandon and which to double down on.Find out: Why simple how-to guides are now dominated by AI and why this shift impacts your content strategy and SEO The critical differences between basic and expert-driven how-to guides and why depth, nuance, and originality matter more than ever Steps to evaluate and create standout, expert-led how-to guides that attract clicks, build authority, and deliver value your audience can't get from AI Tips for repurposing your expert guides across multiple formats and channels for maximum impactImportant links & mentions:How to Create Content that AI Can’t Create https://www.content10x.com/content-ai-cant-create/How to Build a Winning Content Strategy with Andy Crestodina https://www.content10x.com/winning-blog-content-strategy/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/Content 10x Expert Interview Service https://www.content10x.com/expert-interviews/Blog post on this topic: https://www.content10x.com/338 Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 6/26/25 | Webinar Series Part 5: How to Succeed With B2B Webinars - Answers to the 5 Most Common Questions | Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it.In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, tackle the FAQs that we get asked related to webinars.This episode is packed with useful advice to help you tackle your next B2B webinar with confidence and help you navigate common challenges.Find out:What to do when the tech fails mid-webinar, and why those moments can actually help build connectionHow to troubleshoot low registration numbersProven strategies to keep your audience actively engaged throughout your webinarThe best ways to convert webinar attendees into leads or customers after the session endsWhen to gate your webinar content vs. make it freely accessible for maximum reachImportant links & mentions:Download the B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 6/12/25 | Webinar Series Part 4: Repurposing a B2B Webinar: How to Get Max Webinar ROI | A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference.In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel – from quick-win video clips and blogs to longer-term strategies that help you get more from every minute of your webinar.Find out:Why repurposing starts with how you plan and run the webinarThe best types of content to create from a webinar recordingHow to match repurposed content with different stages of the funnelTips for making your repurposing process more efficientWhy repurposed content can extend your reach and resultsImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
| 5/29/25 | Webinar Series Part 3: How to Promote Your B2B Webinar (And Why Follow-Ups Matter) | Promotion doesn't stop once the webinar begins, and follow-up is just as important.In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get your webinar in front of the right people, keep them engaged, and follow up in a way that adds value and keeps the conversation going.It’s a full-funnel approach to getting more from every webinar you run.Find out:What goes into a solid webinar promotion plan across channelsWhy your title and messaging matter more than you might thinkHow to work with guests, partners, and your own team to widen reachWhat to include in your follow-up for attendees and no-showsHow to use feedback and post-event engagement to inform future webinarsImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | — | ||||||
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Chart history for The Content 10x Podcast
Peaked at #136 in BE, currently #136 in BE.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| BE | — | #136 | #136 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.